1 Semester

3 Hours per Week

Hawthorn, Sarawak

HBG270 eBusiness

Nil

Credit Points: 12.5 Credit Points

Related Course/s:

A unit of study in the Bachelor of Business and the Bachelor of Multimedia (Business Marketing).
Note: This unit is only offered in Semester 2.

Aims & Objectives:

The exciting new developments in business facilitated by the rise of technologies such as the Internet, World Wide Web and relational database systems, need to be properly understood in their business context, so they can be used to best effect by marketers. The fundamental drivers of eBusiness will be investigated, and the implications of this understanding will be used to develop strategies for managing the business of the future in a profitable, ethical and effective way. Students will gain an understanding of how to be effective users and managers of the new technologies and their capabilities.

Teaching Methods:

Lecture, Computer Lab, Online Discussion Groups

Assessment:

Major assignment 60%; Laboratory and online discussion groups 40%.

Generic Skills Outcomes:

Graduates are capable in their chosen professional areas:

• Have a sense of social responsibility for knowledge and its application.
  

Graduates are aware of environments:

• Have a broad understanding of the role of technology in our society.
• Are able to evaluate the economic, social and environmental impact of their decisions.

Content:

• Business process re-engineering.
• Legal issues.
• Ethical issues.
• Organisational integration.
• Change management.
• Drivers of cybercommerce.
• Technological issues.
• Strategic planning for cybercommerce.
• Implementation strategies and project management.
• Future trends.

Reading Materials:

 Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.

References: