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eBusiness and Communications Project

Unit Code: LEB504




Duration

Contact Hours

Campus

Prerequisite

Corequisite

12 Weeks or equivalent

Minimum of 2 hours per week or equivalent for online students using discussion forum

Off-Campus

Nil

Credit Points: 12.5 Credit Points


Related Course/s:

This unit is for continuing students only and has no new intakes.
A postgraduate unit at the graduate certificate level in the Master of Business (eBusiness and Communication) and Master of Management

Aims & Objectives:

This unit will enable students to bring together their theoretical and practical understanding of eBusiness processes, systems and technologies and apply this understanding to an appropriate work-based project.  Through this learning experience electronic communications students will develop (a) the process and procedural skills of systematic and scientific enquiry relevant to small work-based projects and (b) expertise in applying these skills in seeking sustainable, cost-effective and practical solutions to real-world eBusiness problems or issues.

After completing this unit students will be able to:

  • Identify, scope and specify an eBusiness problem or issue for solution or analysis
  • Develop a detailed project proposal, including a project management plan
  • Implement a project to a specified stage of completion
  • Report on the supporting activities, including research, necessary for project design and implementation of eBusiness solutions in relation to sustainability or cost-effective performance in the workplace 

Teaching Methods:

Online delivery is supported by a unit outline with CDROM, a unit website with a variety of resources which may include lessons, learning objects (documents and presentations), virtual lectures, threaded discussions and interactive chat rooms. Face-to-face workshops may be conducted in a variety of configurations (weekly or 2 day blocks) subject to demand. International students will attend weekly workshops taking a work-related approach

Assessment:

Project Report 20%, Project Proposal 30%, Project Implementation 50%

Generic Skills Outcomes:

Swinburne University of Technology works to produce higher education graduates who are capable in their chosen profession.  Learners bring to Swinburne University of Technology a diverse wealth of experiences and graduate with individual understandings, abilities and attitudes. Within this context it is the intent of this unit that students work towards developing and enhancing the following graduate attributes:

  • Are entrepreneurial demonstrating a respect for multiple points of view in the bringing together of theoretical and practical understanding of eBusiness processes, systems and technologies
  • Demonstrate in an eBusiness and Communication project that they are informed, knowledgeable and capable in a selected area
  • Will operate effectively in a workplace, or community situation, and have the ability to work both independently and collaboratively
  • Be self-driven learners with multifaceted research and problem solving skills demonstrated by adaptability and managing change as they are challenged with project design and implementation
  • Have a broad awareness and understanding of technical, socio-cultural, biological and economic environments and their interconnectedness as they design, development and implement a project to a specified stage of completion

Content:

Participants will consult with supervising staff at regular intervals. An interactive project unit website will provide an online communications environment which will facilitate interaction between fellow learners and staff. Through online discussion forums, synchronous chat room, bulletin board and upload facilities of a virtual resource bank, library access, and assignment submission system, learner issues or problems can be shared and addressed in a timely and effective manner.

Projects may include real-world issues and problems, reading in an area related to eBusiness and communication, and/or investigation and case studies. Projects will include development and implementation of a strategic plan, implementation in the workplace and evaluation of outcomes as appropriate.

 


Reading Materials:

Cavana, RY, Delahaye, BL & Sekaran, Y, 2001, Applied Business Research: Qualitative and Quantitative Methods, Australian edn, John Wiley & Sons Australia
Neuman, WL, 2003, Social Research Methods: Qualitative and Quantitative Approaches, 5th edn, Allyn & Bason, Sydney
 
Depending on the project, references will build on those used for other units. In addition students will be directed to undertake a literature search, including the Internet and other online resources.