1 Semester

3 Hours per Week

Hawthorn, Sarawak

HBM110 The Marketing Concept and  HIT1401 /HET113 The Internet and World Wide Web 1

Nil

Credit Points: 12.5 Credit Points

Related Course/s:

A unit of study in the Bachelor of Commerce and the Bachelor of Multimedia (Business Marketing).
Note: Students should not undertake this unit if they have completed HBQ230 Electronic Marketing or HBM270 eBusiness.

Aims & Objectives:

To facilitate understanding of the broad spectrum of eBusiness, specifically, to examine the changes made possible in business practices and procedures brought about by the diffusion of powerful micro-computers, the extensive software applications they run and the extensive and pervasive networks, such as the Internet, that connect them. To develop an appreciation of how these end-to-end enterprise-wide technologies have, or may, change the way business is conducted.

Teaching Methods:

Lecture, Computer Lab, Online Interaction

Assessment:

Generic Skills Outcomes:

Graduates are capable in their chosen professional areas:

• Have pertinent skills and abilities.

Graduates are adaptable and manage change:

• Have a general capacity for flexibility and curiosity.
  

Graduates are aware of environments:

• Have a broad understanding of the role of technology in our society.
• Are able to make a balanced decision taking into account all of these factors.

Content:

• Overview of eBusiness and trend spotting
• eBusiness architecture
• Enterprise resource planning
• Supply chain management
• eProcurement
• Knowledge discovery and knowledge management
• Customer relationship management and sales chain management
• The eBusiness design
• Translation and implementation

Reading Materials:

Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.

References: