1 Semester

3 Hours per Week

Hawthorn

Nil

Nil

Credit Points: 25 Credit Points

Related Course/s:

Aims & Objectives:

This unit of study aims to give students in the final stages of the Masters the opportunity to undertake a detailed analysis of the institutional and professional processes of a media organisation. Students can nominate which organisation they wish to be placed in, and they will be required to consult with both industry and educational management when working out the details of the study.

Teaching Methods:

Industry placement – Supervision by employer and an academic staff member.

Assessment:

Presentation of Workplace Proposal (2000 words) 40%, Final Report (3000 words) 60%

Generic Skills Outcomes:

To relate academic coursework to a particular industrial situation in a manner which integrates theory with practice.

Content:

It would be expected that students will produce a detailed case study which addresses issues such as the media model under which the organisation operates, management structures, staffing and human resources, training, technology, target audiences and programming. Students may also negotiate with the media organisation to undertake a consultancy: for example, to research the feasibility of a particular project such as the conversion of radio equipment from analogue to digital, the implementation of a program to increase Aboriginal and Torres Strait Islander employment, or to examine the impact of new broadcast regulations on the organisation.

Reading Materials:

Subject to placement and to be advised on an individual basis.