Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Duration
Contact Hours
Campus
Prerequisite
Corequisite
12 weeks or equivalent
Minimum of 2 hours per week or equivalent for online students using discussion forum
Lilydale, Online
Nil
Credit Points: 12.5 Credit Points
This unit is for continuing students only and has no new intakes. A unit of study in the Master of Business (eBusiness and Communication) and the Master of Management at the Graduate Diploma level. Note: prior to 2008, the unit code for this unit was LEB607
This unit will explore the purposes, conceptual frameworks, design features and pre-production planning tools relating to conceptualisation of website design for networked enterprises. Website design focuses on the customer perspective and the link to the holistic enterprise purpose and outcome. Internet, intranets and extranets are acknowledged as powerful communication tools in the local and global business environment and designers are challenged to design to maximise informative, intuitive, inclusive and interactive websites. It is essential that the concept of Human Computer Interface is firmly established in the initial design stages and that all stakeholders, and their needs, are identified. Participants are encouraged to relate to the EDCF model to assist identification of internal architecture and external infrastructure which may lead to, or contribute to, agencies of change in the controlling of effective enterprise websites. Students completing this unit of study will be able to: Analyse and discuss Human Computer Interface issues appropriate to website designDiscuss and demonstrate understanding of multimedia communication design fundamentalsDemonstrate understanding of holistic approach to web design for networked enterprisesDesign information and website architectureValue importance of user testing design at all stages from conception through prototyping to implementation
Online delivery is supported by a unit outline with CDROM, a unit website with a variety of resources which may include lessons, learning objects (documents and presentations), virtual lectures, threaded discussions and interactive chat rooms. Face-to-face workshops may be conducted in a variety of configurations (weekly or 2 day blocks) subject to demand. International students will attend weekly workshops taking a work-related approach
Analysis of networked enterprise website design 30%, Designing information and website architecture 30%, Develop networked enterprise website prototype 40%
Swinburne University of Technology works to produce higher education graduates who are capable in their chosen profession. Learners bring to Swinburne University of Technology a diverse wealth of experiences and graduate with individual understandings, abilities and attitudes. Within this context it is the intent of this unit that students work towards developing and enhancing the following graduate attributes: Are entrepreneurial by: Having the ability to deal with success and failure through user testing feedback on website design Are capable in the professional area of website design by: Applying knowledge to website conceptual design for networked enterpriseDemonstrating pertinent skills in prototyping website designDisplay understanding and recognition of communication ethics, managing cultural diversity and environmental regulations Operate effectively in work and community situations by: Having the ability to work both independently and collaborativelyHaving the ability to design for local and global business needs Are adaptable and manage change by: Becoming self-directed learners capable of recognising and adapting to change agents Are aware of environments by: Demonstrating application of broad understanding of the interconnectedness of technical, cultural, external environmental requirements and organisational aspects of networked enterprises
Are entrepreneurial by:
Operate effectively in work and community situations by:
Are adaptable and manage change by:
Are aware of environments by:
Review design fundamentalsHuman computer interfacePurpose and intended outcomeStakeholder identificationPlanningModellingWeb-enabled holistic enterpriseInternal/external environmentIdentifying agencies of changeDesigningRegulationsInformation architectureWebsite architecturePrototypingMonitoring, adjusting, controllingUser testing
Dann, S & Dann, S, 2004, Strategic Internet Marketing 2.0, Joh-Wiley & Sons, Brisbane Foss, B & Stone, M. 2002, CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work, Kogan Page, London, UK Senge, P. The Learning Organisation, ADD Turban, E, King, D, Lee, J & Viehland, D. 2004, Electronic Commerce, A Managerial Perspective 2004, int. edn, Pearson Prentice-Hall, New Jersey
