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Typography for Publication

Unit Code: HDCOM211




Duration

Contact Hours

Campus

Prerequisite

Corequisite

1 Semester

36 Hours per Semester

Prahran

 Familiarity with Adobe Indesign software.

Credit Points: 12.5 Credit Points


Related Course/s:

Aims & Objectives:

This unit seeks to enhance an understanding of typographic design suitable for the publication of documents at an advanced level, and as an aspect of professional practice within the context of communication design.   
At the completion of this unit students should be able to:
  • Document research for the design development of typographic design proposals;
  • Apply formal aspects of page and document design within publication design contexts;
  • Plan and apply software-based style sheets and multiple master pages;
  • Utilise typographic conventions consistently at an advanced level;
  • Demonstrate attention to detail within a complex publication design context.

Teaching Methods:

The teaching approach will focus on digital studio-based activities where students will develop software knowledge and skills through experiential and project-based learning. Some learning materials will be provided online via Blackboard.

Assessment:

Note: Percentage weightings are indicative. See Unit Briefs for full assessment details.

Project 1 (50%) research and design development
Advanced typographic conventions and systems ina publication design

Project 2 (50%) research and design development
Production based conventions and systems in publication design


 

Generic Skills Outcomes:

Swinburne University works to produce higher education graduates who are capable in their chosen profession.  Learners bring to Swinburne a diverse wealth of experiences and graduate with individual understandings, abilities and attitudes.

Within this context HDCOM211 Typography for Publication aims to provide students with the following attribute:
•      Are capable in their chosen professional, vocational or study areas.

Content:

This subject aims to develop skills suitable for the publication of documents at an advanced level. Topics may include:
  • Legibility, readability and editing conventions;
  • Grids, proportions, page and document structure;
  • Style sheets and master pages;
  • Multi-sectioned publications.

Digital studio sessions will typically include information dissemination and discussion, project-related activity, presentations and critique sessions.

Preparation Requirements
Students will be expected to work outside of class time investigating typographic applications and developing project work.

Reading Materials:

Baines, P 2005 Type and Typography, Lawrence King, London.
Bringhurst, R 2005 The Elements of Typographic Style, Hartley Marks, Point Roberts, WA.
Jury, D 2006 What is Typography? RotoVision, Mies, Swtzerland.
Jury, D 2002 About face: Reviving the Rules of Typography, RotoVision, Hove, Switzerland.
Kane, J 2002 A Type Primer, Lawrence King, London. 
Samara, T 2005 PDW Publication Design Workbook, Rockport, MA, USA.