Future Students - Courses

Trends in Marketing

Unit Code: HBM520

Duration	Contact Hours	Campus	Prerequisite	Corequisite
	36 hours	Hawthorn	Nil	HBM533 Marketing Strategy Development

Duration

Contact Hours

Campus

Prerequisite

Corequisite

36 hours

Hawthorn

Nil

HBM533 Marketing Strategy Development

Credit Points: 12.5 Credit Points

Related Course/s:

A unit of study in the Master of Marketing and Master of Marketing Global Leadership Program.

Aims & Objectives:

Learn about the latest trends in the business environment and in marketing. Understand how to apply them to your workplace, and how to develop and appropriate response to these trends. Understand how marketing decisions impact upon all functions of the organisation. Improve your communictaion to business and organisatoinal audiences.

Upon completion of this unit students will be able to:-

Know the current environmental and marketing trends and their practical application to their workplace/situation.
Understand how to develop an appropriate response to trends.
Understand how marketing decisions impact on all functions of the organisation.
Work effectively in a team environment.
Communicate in an effective manner suitable for business audiences.

Teaching Methods:

Classes in either weekly or block mode

Assessment:

Two individual projects 50-60%
Group presentation 10-20%

Group report 30-40%

Generic Skills Outcomes:

Teamwork skills
Analysis skills
Analysis and modelling skills
Research skills
Problem solving skills
Business model development skills
Project management skills
Communications skills
Presentation skills
Strategic thinking skills
Ability to tackle unfamiliar problems
Ability to work independently
Ability to engage in critical enquiry and discussion

Content:

Trend theory
Political trends
Economic trends
Social trends
Technological trends
Environmental trends
Management trends

Reading Materials:

Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.