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Tourist Destination Management

Unit Code: LTT201




Duration

Contact Hours

Campus

Prerequisite

Corequisite

1Semester

36 hours over the teaching period (normally 3 hours per week)

Lilydale

  LTT100 Introduction to Tourism

Credit Points: 12.5 Credit Points


Related Course/s:

Effective 2010, current students refer unit outline.
 
Co-badged with TOU24 Tourist Destination Management

This is a prescribed unit of study in the Business Major/s. It may also be undertaken as a unit of study in any other Swinburne degree program, subject to the prerequisite and degree requirements.

Aims & Objectives:

• To identify the degree of interdependence in a region's tourism industry
• To study the roles and functions of destination tourism organisations
• To examine the contribution of technological advancement to tourist destination management
• To develop strategies for the sustainability of a destination's tourism industry

Teaching Methods:

This unit will be taught in a variety of modes including face to face, online, distance and blended modes. Delivery of this unit may be through a mixture of lectures, tutorials, laboratories, seminars and online.

Assessment:

Research Essay 30 - 40%
Group Task 10 - 20%
Examination 45 - 55%

Generic Skills Outcomes:

This unit will provide discipline-based knowledge and professional capabilities and experiences contributing to students progress in attaining generic skills such as:
• teamwork skills
• analysis skills
• problem solving skills
• communications skills
• ability to tackle unfamiliar problems
• ability to work independently
.

Content:

• Tourist Destination Areas: the regionalisation process, growth and development
• The Destination Environment: physical, sociocultural, economic
• Sustainability and Management Processes, Destination Marketing, Tourism and the Community

Textbooks:

Weaver, David and Lawton, Laura, 2010, Tourism Management, 4th edn., John Wiley & Sons, Brisbane.


Recommended Reading:

Page, Stephen, J., 2007, Tourism Management. Managing for Change, 2nd. Edn, Butterworth Heinemann Oxford