Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Duration
Contact Hours
Campus
Prerequisite
Corequisite
1 Semester
36 hours over the teaching period (normally 3 hours per week)
Lilydale
LTT100 Introduction to Tourism
Credit Points: 12.5 Credit Points
Effective 2010, current students refer unit outline. Co-badged with TOU26 Tourism Enterprise Development (Open Universities Australia) This is a prescribed unit of study in the Business Major/s. It may also be undertaken as a unit of study in any other Swinburne degree program, subject to the prerequisite and degree requirements.
• To locate individual enterprises in the tourism system. • To explain the processes involved in feasibility studies and attraction development. • To critically analyse the management and marketing of existing attractions. • To develop the ability to implement effective management plans. • To facilitate informed predictions about the future of the attractions sector.
This unit will be taught in a variety of modes including face to face, online, distance and blended modes. Delivery of this unit may be through a mixture of lectures, tutorials, laboratories, seminars and online.
Research essay 25 - 35% Group task 10 - 20% Exam 45 – 55%
This unit will provide discipline-based knowledge and professional capabilities and experiences contributing to students progress in attaining generic skills such as: • teamwork skills • problem solving skills • communications skills • ability to tackle unfamiliar problems • ability to work independently
• The Attractions Sector: an overview • Attraction Project Development: preparing, designing, financing and managing • Managing Attractions: day-to-day operations and marketing • Managing for Sustainability: best practice, proactive planning
Swarbrooke, J 2002, The development and management of visitor attractions, Butterworth-Heinemann, Oxford.
McIntosh, RW, Goeldner, C & Ritchie, JRB 1995, Tourism: principles, practices, philosophies, 7th edn, Wiley, New York (Chap. 8) French, CN, Craig-Smith, SJ & Collier, A 1995, Principles of tourism, Longman, South Melbourne (pp.123 - 7, Chap. 8) Additional readings available by means of Swinburne library electronic counter reserve
