Swinburne University of Technology - Melbourne Australia
Postgrad
Duration
Contact Hours
Campus
Prerequisite
Corequisite
1 Semester
3 Hours per Week
Hawthorn
Nil
Credit Points: 12.5 Credit Points
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A unit of study in the Graduate Certificate of Multimedia, Graduate Diploma of Multimedia, Master of Multimedia and Master of Multimedia Technology.
This unit of study is an introduction to some of the major historical and contemporary issues in broadcasting as a medium of mass communication, primarily in an Australian context.
Lectures and Tutorials
Major essay, journal, attendance, participation, tests, group assignment work
This unit of study examines the political context of broadcasting institutions, public and private, and their relationship with other social institutions. Key political, social and ethical issues associated with the media are canvassed, such as the ownership and control of radio, television stations, newspapers and Pay TV, the regulatory climate, accountability in programming, relationships to audiences and journalistic practices and ethics. Vexed issues, such as media freedom and reform, public participation in ownership and programming, regulatory changes in broadcasting, and professional journalistic standards are discussed from a range of perspectives.
Cunningham, S & Turner, G, The Media and Communications in Australia, Allen Unwin, Sydney, 2002.Ward, I, Politics of the Media, MacMillan, Melbourne, 1995.