Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Duration
Contact Hours
Campus
Prerequisite
Corequisite
12 weeks or equivalent
Minimum of 2 hours per week or equivalent for online students using discussion forum
Lilydale, Off-Campus
LEB600 eBusiness Design for Competitive Advantage or equivalent
Credit Points: 12.5 Credit Points
This unit is for continuing students only and has no new intakes. A unit of study in the Master of Business (eBusiness and Communication), Master of Technology (Business Systems Design and Management) as MTB320, as HGM608 and Master of Management
Given the transformational change required to operate as a global eBusiness and the ongoing necessity for rapid change, entrepreneurial activity is increasing with both high rewards and disasters being widely reported. Earlier studies have addressed the challenge of making the transition to eBusiness, systems thinking and the learning organisation, and designing enterprise models for competitive and service advantage. This unit provides the challenge of being entrepreneurial and creative in relation to emerging patterns of change and generation of opportunities for profitable business enterprise. Many of the spectacular cases of emergence, exponential growth and rapid demise will be studied in order to apply your understanding of the nature of eBusiness development and the drivers of success and financial benefits in the context of eBusiness. Currently managers are exploring and seeking answers to the requirements and success factors for managing new business ventures in the eBusiness environment, including operating complex multi-unit enterprises, collaborative partnership ventures and business networks and international enterprise developments. On completion of this unit you will: Analyse the drivers for successful performance and the impact of electronic commerce within and between multi-unit international businessesUnderstand and apply the process of opportunity evaluation in the context of electronic enterpriseAnalyse eBusiness case studies applying eCommerce in different industriesThink creatively in relation to new business ideasAppreciate the transformational nature of change generated through the application of eCommerce in business and its impact for the multiple roles of people operating within the wider organisationExpress ideas and implement management roles using interactive multimedia toolsWork in a team to capture and elaborate an eBusiness idea, develop a strategic plan and begin to develop some of the components that are required to convince other parties to support a new ventureApply the Enterprise Design Conceptual Framework (EDCF) as an organising structure for your ideas and analysisApply and integrate knowledge and management skills to an eBusiness ventureExplore the fundamentals of expert and intelligent systems and decision support systemsUnderstand and apply systematic approaches with flexibility to a range of information and resource management functions
On completion of this unit you will:
Online delivery is supported by a unit outline with CDROM, a unit website with a variety of resources which may include lessons, learning objects (documents and presentations), virtual lectures, threaded discussions and interactive chat rooms. Face-to-face workshops may be conducted in a variety of configurations (weekly or 2 day blocks) subject to demand. International students will attend weekly workshops taking a work-related approach
Insight paper of an eCommerce issue 20%, Reflective paper of self-identity as business professional in relation to technology and information systems 20%, Research report on eCommerce in a selected industry 30%, Virtual enterprise applications in the workplace 30%
It is the intent of this unit that you work towards developing and enhancing the following graduate attributes: Have a respect for multiple views of what is happening, how it is changing and what opportunities and problems are emerging and how these might be evaluated and implemented in entrepreneurial eBusiness and transformationAre informed and knowledgeable in the area of eCommerce systems and business performance in the context of a complex and changing environmentAppreciate the multiple uncertainties in every aspect of entrepreneurial activity and transformational change, and the need for systematic exploration of alternatives and responsiveness throughout implementationHave the ability to work both independently and collaboratively in the area of enterprise designHave a general capacity for flexibility of thinking, sourcing information, and responsiveness in behavior, reorganisation of ideas and openness to venturing
It is the intent of this unit that you work towards developing and enhancing the following graduate attributes:
A broad view is taken of entrepreneurship, technology enable innovation and transformational information systems including: Success drivers in eCommerce and the far-reaching impact of its application on businessOpportunity evaluationRetailing and eCommerce, Internet consumers and customer relationship marketingeMarketing and eCommerce for service industries, including value creation and service advantageElectronic payment systems, eCommerce strategy and implementationInfrastructure of eCommerce and virtual communitiesExpert and intelligent systems, decision support technologies including machine learning, data mining and discovery, creativity, intelligent modeling and model management
A broad view is taken of entrepreneurship, technology enable innovation and transformational information systems including:
Afuah, A & Tucci, CL, 2003, Internet Business Models and Strategies, 2nd edn, Irwin McGraw-Hill, Sydney Buffam, WJ, 2000, E-Business and IS Solutions: An Architectural Approach to Business Problems and Opportunities, Addison-Wesley, Sydney Foss, B & Stone, M, 2002, CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work, Kogan Page, London, UK Kogut, B (Ed), 2003, The Global Internet Economy, The MIT Press, Massachusetts, USA May, P, 2000, The Business of eCommerce, Cambridge University Press, Cambridge, UK Raport, JF & Jaworski, BJ, 2001, eCommerce, McGraw-Hill, Boston, Massachusetts, USA In addition students will be directed to relevant academic journal articles and Internet based resources.
