Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Duration
Contact Hours
Campus
Prerequisite
Corequisite
12 Weeks or equivalent
2 Hours per Week
Lilydale
Any two of LTE200 Organisations and Management, LTE201 Human Resource Management LTE202 Organisational Behaviour
Credit Points: 12.5 Credit Points
Effective 2010, this unit is replaced by: LTE307 Strategic Management A Stage 3 unit of study in the Bachelor of Business which may also be undertaken in any other degree program at Swinburne Lilydale.
To provide an understanding of the importance of strategic planning in an organisation, and the components that make up the planning and operational process. There is a particular emphasis on operating a profitable company to develop a perspective on the important role that the strategist has within the management structure. A further aim is for students to heighten personal awareness of the importance of developing strategies for themselves and their career. After completing the subject students should: Have a general perspective on the complexity of the role of the general manager/strategist in a variety of domestic and global situations. Be able to integrate the functional business disciplines (marketing, finance, operations, human resources management, and information systems) with the strategic management process. Be aware of the interdependence between the above business disciplines. Have increased skills for analysing and researching in a variety of decision-making settings. Be able to identify major issues in complex situations ; and know how to prepare alternative solutions and make decisions. Have gained a good knowledge of the concepts used in strategic management – namely the formulation of strategy content, its implementation and control and the translation of these concepts into practice. Understand the ethical issues involved in strategic management, including the social responsibilities inherent in ethical behaviours which include an awareness of moral and legal problems that face strategic managers; and Have an appreciation for the cultural diversity of the workforce and the constituents of the environment in general.
Virtual lectures and tutorials that include a self managed simulated strategic business
Examination 40%; individual submissions 20%; group strategic plan and stockholder's oral presentation and written report 40%
Be developing capability in the professional area of strategic planning and project management by: being informed and knowledgeable with pertinent skills and abilities; displaying the professional attitudes appropriate to strategic leaders and managers and having a sense of ethical and social responsibility in development and application of strategic decisions. Becoming aware of the need to think and act in an entrepreneurial manner by developing the ability to: critically and creatively understand innovations and development ; make strategic links and connections between developments and opportuntiies with/across diverse environments. Becoming aware of the need to operate effectively and ethically in work and community situations by developing the ability to: work independently and collaboratively; effetively communicate using a range of media and in varied contexts ; appreciate the need for effective corporate governance. Becoming aware of the need to be adaptable and managing change by being: self motivated; proficient in multifacted research and problem solving; and having a capacity for flexibility and curiosity. Being aware of environments through: a broad understanding of the role of technology in our society; developing an ability to evaluate the economic, social and environmental impact of decisions; and being able to make balanced decisions.
Process of Strategic planning : formulation, implementation, evaluation and control, including its purpose and analyses of diverse environments. The role of management and human resources in the planning process including the integration of functional disciplines and information systems. Planning for innovation and development of alternative solutions and effective ethical decision making. Project management including differentiating strategic direction of single and corporate businesses. Project management software.
Smith, JR & Golden, PA 2002, Airline: a strategic management simulation, 4th edn, Prentice Hall, New Jersey.
Hanson, D & Dowling, P Hitt, MA, Ireland, RD & Hoskisson, RE 2002, Strategic management: competitiveness and globalisation, Pacific Rim edn, Thomson Learning, Ohio. Hill, CWL, Jones, GR 2001, Cases in strategic management, 5th edn, John Wiley & Sons Australia, Queensland. Johnson, G, Scholes, K & Whittington, R 2005, Exploring corporate strategy: Text and cases, 7th edn, Financial Times Prentice Hall, Harlow.