Skip to Content

Future Students - Courses

click here for a printable version of this page  

Strategic Planning and Project Management

Unit Code: LTE301




Duration

Contact Hours

Campus

Prerequisite

Corequisite

12 Weeks or equivalent

2 Hours per Week

Lilydale

Any two of  LTE200 Organisations and Management, LTE201 Human Resource Management  LTE202 Organisational Behaviour

Credit Points: 12.5 Credit Points


Related Course/s:

Effective 2010, this unit is replaced by: LTE307 Strategic Management

A Stage 3 unit of study in the Bachelor of Business which may also be undertaken in any other degree program at Swinburne Lilydale.

Aims & Objectives:

To provide an understanding of the importance of strategic planning in an organisation, and the components that make up the planning and operational process. There is a particular emphasis on operating a profitable company to develop a perspective on the important role that the strategist has within the management structure. A further aim is for students to heighten personal awareness of the importance of developing strategies for themselves and their career.

After completing the subject students should:
  • Have a general perspective on the complexity of the role of the general manager/strategist in a variety of domestic and global situations.
  • Be able to integrate the functional business disciplines (marketing, finance, operations, human resources management, and information systems) with the strategic management process.
  • Be aware of the interdependence between the above business disciplines.
  • Have increased skills for analysing and researching in a variety of decision-making settings.
  • Be able to identify major issues in complex situations ; and know how to prepare alternative solutions and make decisions.
  • Have gained a good knowledge of the concepts used in strategic management – namely the formulation of strategy content, its implementation and control and the translation of these concepts into practice.
  • Understand the ethical issues involved in strategic management, including the social responsibilities inherent in ethical behaviours which include an awareness of moral and legal problems that face strategic managers; and
  • Have an appreciation for the cultural diversity of the workforce and the constituents of the environment in general.

Teaching Methods:

Virtual lectures and tutorials that include a self managed simulated strategic business

Assessment:

Examination 40%; individual submissions 20%; group strategic plan and stockholder's oral presentation and written report 40%

Generic Skills Outcomes:

  • Be developing capability in the professional area of strategic planning and project management by: being informed and knowledgeable with pertinent skills and abilities; displaying the professional attitudes appropriate to strategic leaders and managers and having a sense of ethical and social responsibility in development and application of strategic decisions.
  • Becoming aware of the need to think and act in an entrepreneurial manner by developing the ability to: critically and creatively understand innovations and development ; make strategic links and connections between developments and opportuntiies with/across diverse environments.
  • Becoming aware of the need to operate effectively and ethically in work and community situations by developing the ability to: work independently and collaboratively; effetively communicate using a range of media and in varied contexts ; appreciate the need for effective corporate governance.
  • Becoming aware of the need to be adaptable and managing change by being: self motivated; proficient in multifacted research and problem solving; and having a capacity for flexibility and curiosity.
  • Being aware of environments through: a broad understanding of the role of technology in our society; developing an ability to evaluate the economic, social and environmental impact of decisions; and being able to make balanced decisions.

Content:

  • Process of Strategic planning : formulation, implementation, evaluation and control, including its purpose and analyses of diverse environments.
  • The role of management and human resources in the planning process including the integration of functional disciplines and information systems.
  • Planning for innovation and development of alternative solutions and effective ethical decision making.
  • Project management including differentiating strategic direction of single and corporate businesses.
  • Project management software.

Textbooks:

Smith, JR & Golden, PA 2002, Airline: a strategic management simulation, 4th edn, Prentice Hall, New Jersey.

Recommended Reading:

Hanson, D & Dowling, P Hitt, MA, Ireland, RD & Hoskisson, RE 2002, Strategic management: competitiveness and globalisation, Pacific Rim edn, Thomson Learning, Ohio.
Hill, CWL, Jones, GR 2001, Cases in strategic management, 5th edn, John Wiley & Sons Australia, Queensland.
Johnson, G, Scholes, K & Whittington, R 2005, Exploring corporate strategy: Text and cases, 7th edn, Financial Times Prentice Hall, Harlow.