Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Duration
Contact Hours
Campus
Prerequisite
Corequisite
One Semester or Term
36 Hours
Hawthorn, Sarawak
HBM110N Fundamentals of Marketing
Nil
Credit Points: 12.5 Credit Points
Upon completing this unit, students should be able to: Demonstrate a sound understanding of the major conceptual and theoretical principles upon which the practice of non-profit and social marketing is based Demonstrate an ability to apply this understanding to a range of business and government issues regarding problems of sustainability Use their analytical skills to evaluate corporate and citizen response to social issues Design social and environmental marketing strategies to solve business problems of sustainability both now and in the future
Lecture/seminars (2 hourS); Tutorials (1 hour) Lecture/seminars will be used to introduce the topics and resources, demonstrate concepts and provide a forum for demonstration, discussion and questions. Tutorial classes will provide opportunities for students to examine case studies so that they can see how the course content can be implemented in a practical setting.
Assignment and case studies (individual) (35%), group assignment (25%), Examination (40%)
The graduate attributes which relate to this unit help to produce graduates who are: Capable in their chosen professional, vocational or study areas Entrepreneurial in contributing to innovation and development within their business, workplace or community Effective and ethical in work and community situations Adaptable and able to manage change Aware of local and international environments in which they will be contributing (eg socio-cultural, economic, natural)
Introduction to social marketing, environmental and sustainability issues Similarities, differences and challenges for marketers in social and political arenas, and makes direct comparisons with ‘typical’ marketing practices Challenges of social and environmental issues to businesses and non-profit organisations Unique features of non-profit marketing and the role of social marketing concepts in bringing about behavioural change
There are several suitable texts available. A suitable new edition of a text will be chosen and recommended when the unit is about to be delivered.
The extant theory in this area is vast. Students will be advised of appropriate recent relevant reading when the unit is offered. This would be updated each semester.
