Future Students - Courses

Social Marketing

Unit Code: HBM227N

Duration	Contact Hours	Campus	Prerequisite	Corequisite
One Semester or Term	36 Hours	Hawthorn, Sarawak	HBM110N Fundamentals of Marketing	Nil

Credit Points: 12.5 Credit Points

Aims & Objectives:

Upon completing this unit, students should be able to:

Demonstrate a sound understanding of the major conceptual and theoretical principles upon which the practice of non-profit and social marketing is based
Demonstrate an ability to apply this understanding to a range of business and government issues regarding problems of sustainability
Use their analytical skills to evaluate corporate and citizen response to social issues
Design social and environmental marketing strategies to solve business problems of sustainability both now and in the future

Teaching Methods:

Lecture/seminars (2 hourS); Tutorials (1 hour)

Lecture/seminars will be used to introduce the topics and resources, demonstrate concepts and provide a forum for demonstration, discussion and questions.

Tutorial classes will provide opportunities for students to examine case studies so that they can see how the course content can be implemented in a practical setting.

Assessment:

Assignment and case studies (individual) (35%), group assignment (25%), Examination (40%)

Generic Skills Outcomes:

The graduate attributes which relate to this unit help to produce graduates who are:

Capable in their chosen professional, vocational or study areas
Entrepreneurial in contributing to innovation and development within their business, workplace or community
Effective and ethical in work and community situations
Adaptable and able to manage change
Aware of local and international environments in which they will be contributing (eg socio-cultural, economic, natural)

Content:

Introduction to social marketing, environmental and sustainability issues
Similarities, differences and challenges for marketers in social and political arenas, and makes direct comparisons with ‘typical’ marketing practices
Challenges of social and environmental issues to businesses and non-profit organisations
Unique features of non-profit marketing and the role of social marketing concepts in bringing about behavioural change

Reading Materials:

Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.