Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Duration
Contact Hours
Campus
Prerequisite
Corequisite
12 Weeks or equivalent
36 hours
Hawthorn
Credit Points: 12.5 Credit Points
This unit is an elective unit in specified Graduate Certificates of Business Management. The Graduate Certificate programs form the first year of the Master of Business Management .
Small business management seeks to provide students with an understanding of the foundation elements of small business management and produce graduates who are ready to take responsibility for the financial and operations management of a small business, or who are ready to consult to small business. The specific purpose of this subject is to ensure that the body of knowledge and technology imparted in the subject is relevant to immediate and potential employment opportunities. The aims of this subject are to: · Develop students’ perspective and general knowledge by a study of a variety of small business models and their relationship to one another, forming an integrated, holistic understanding of small business operations · Develop students’ ability and willingness to adapt to change, given the turbulent, competitive and volatile nature of many businesses · Develop students’ broad understanding of the business and social environment, and especially its global and complex nature · Develop students’ analytical skills and creativeness
Small business management seeks to provide students with an understanding of the foundation elements of small business management and produce graduates who are ready to take responsibility for the financial and operations management of a small business, or who are ready to consult to small business.
The specific purpose of this subject is to ensure that the body of knowledge and technology imparted in the subject is relevant to immediate and potential employment opportunities.
The aims of this subject are to:
Lectures, guest speakers, industry visits, case study analysis, online delivery
Individual assignment/report 30-50% Syndicate assignment/report and presentation 30-50% Case study analysis and/or group-based discussion 10-30%
Swinburne University of Technology (SUT) works to produce higher education graduates who are capable in their chosen professions, can contribute in an entrepreneurial and innovative way within their workplace or community, can operate effectively and ethically in their business life, and are adaptable and able to manage change. It is expected that graduates will leave with a diverse wealth of experiences and will have developed individual knowledge, abilities and attitudes commensurate with professional standards appropriate to the business and wider community. Within this context it is the intention that this Program will enable students to develop the following skills: · Teamwork skills · Analytical skills · Business research skills appropriate to addressing managerial challenges and problem solving · Problem solving and decision making skills · Ability to develop and adapt business models · Project management skills · Communication skills · Reporting and presentation skills · Strategic thinking skills · Ability to work independently · Ability to address unfamiliar problems · Ability to engage in critical enquiry and discussion · Ability to identify and address ethical matters in business
Swinburne University of Technology (SUT) works to produce higher education graduates who are capable in their chosen professions, can contribute in an entrepreneurial and innovative way within their workplace or community, can operate effectively and ethically in their business life, and are adaptable and able to manage change. It is expected that graduates will leave with a diverse wealth of experiences and will have developed individual knowledge, abilities and attitudes commensurate with professional standards appropriate to the business and wider community.
Within this context it is the intention that this Program will enable students to develop the following skills:
· Teamwork skills
· Analytical skills
· Business research skills appropriate to addressing managerial challenges and problem solving
· Problem solving and decision making skills
· Ability to develop and adapt business models
· Project management skills
· Communication skills
· Reporting and presentation skills
· Strategic thinking skills
· Ability to work independently
· Ability to address unfamiliar problems
· Ability to engage in critical enquiry and discussion
· Ability to identify and address ethical matters in business
· The personal needs, values, expectations and experiences of small business operators · Business opportunities · Market and financial viability of the business opportunity · Macro environmental factors and impact on small business · Small business financing and financial management · Business structures and models · Business registration, licensing, legislative and regulatory requirements · The business plan · Employing and managing staff · Market research and product/service mix · Developing the business – marketing, sales and ebusiness · Sustainable competitive advantage for small business
Hodgetts, R. (2008), Small Business Management, John Wiley and Sons, USA. Katz, J. & Green, R. (2009), Entrepreneurial Small Business, 2nd ed., McGraw Hill Irwin, USA. Schaper, M. & Volery, T. (2007), Entrepreneurship & Small Business, 2nd ed. Wiley. Zimmerer, T. (2008), Essentials of Entrepreneurship and Small Business Management, Prentice Hall, USA.
Hodgetts, R. (2008), Small Business Management, John Wiley and Sons, USA.
Katz, J. & Green, R. (2009), Entrepreneurial Small Business, 2nd ed., McGraw Hill Irwin, USA.
Schaper, M. & Volery, T. (2007), Entrepreneurship & Small Business, 2nd ed. Wiley.
Zimmerer, T. (2008), Essentials of Entrepreneurship and Small Business Management, Prentice Hall, USA.
