Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Duration
Contact Hours
Campus
Prerequisite
Corequisite
12 Weeks or equivalent
36 hours or equivalent
Prahran
Credit Points: 12.5 Credit Points
This unit is a core unit in the Graduate Certificate of Business Management (Retail Management), and an elective unit in specified Graduate Certificates of Business Management. The Graduate Certificate programs form the first year of the Master of Business Management .
The purpose of this subject is to provide students with an understanding of the traditional framework of retailing and the realities and challenges of retailing in a competitive environment, including the emergence of retailing technologies. The aims of this subject are to: Provide students with the skills and knowledge to understand the retail environment Provide students with the understanding of the importance of developing and applying a retail strategy Understand the different concepts of retail management, including the various forms and models of retail institution Understand the roles and approaches to the management of the retail sector’s industry groups Understand the methodologies, tools, systems and techniques of retail management practice
The purpose of this subject is to provide students with an understanding of the traditional framework of retailing and the realities and challenges of retailing in a competitive environment, including the emergence of retailing technologies.
Lectures, guest speakers, industry visits, case study analysis, online delivery
Individual assignment/report 30-50% Syndicate assignment/report and presentation 30-50% Case study analysis and/or group-based discussion 10-30%
Swinburne University of Technology (SUT) works to produce higher education graduates who are capable in their chosen professions, can contribute in an entrepreneurial and innovative way within their workplace or community, can operate effectively and ethically in their business life, and are adaptable and able to manage change. It is expected that graduates will leave with a diverse wealth of experiences and will have developed individual knowledge, abilities and attitudes commensurate with professional standards appropriate to the business and wider community. Within this context it is the intention that this program will enable students to develop the following skills: Teamwork skills Analytical skills Business research skills appropriate to addressing managerial challenges and problem solving Problem solving and decision making skills Communication skills Reporting and presentation skills Strategic thinking skills Ability to work independently Ability to address unfamiliar problems Ability to engage in critical enquiry and discussion Ability to identify and address ethical matters in business
Swinburne University of Technology (SUT) works to produce higher education graduates who are capable in their chosen professions, can contribute in an entrepreneurial and innovative way within their workplace or community, can operate effectively and ethically in their business life, and are adaptable and able to manage change. It is expected that graduates will leave with a diverse wealth of experiences and will have developed individual knowledge, abilities and attitudes commensurate with professional standards appropriate to the business and wider community.
Within this context it is the intention that this program will enable students to develop the following skills:
An introduction to retailing The evolution of retailing Retail forms, models and categories The retail life cycle Strategic planning for retail management Non traditional retailing The international retail sector Organisational structures and approaches to managing different forms of retail operations Building and sustaining relationships in retailing Sustainability in the retail space Retail management systems
Berman, B. & Evans, J. (2007), Retail Management: A Strategic Approach,10th ed. Dawson, et al. (2008), The Retailing Reader, Routledge. Dunne, P. & Lusch, R. (2008), Retailing, 6th ed., Thomson South-Western. Millar, D. (2008), Retail Marketing, A Branding and Innovation Approach. Quester, et al. (2007), Marketing: Creating and delivering value, 5th ed., Mc Graw-Hill. Robbins,S., Bergman, R., Stagg, I. & Coulter, M. (2009), Management, 3rd ed., Pearson, Australia.
Berman, B. & Evans, J. (2007), Retail Management: A Strategic Approach,10th ed.
Dawson, et al. (2008), The Retailing Reader, Routledge.
Dunne, P. & Lusch, R. (2008), Retailing, 6th ed., Thomson South-Western.
Millar, D. (2008), Retail Marketing, A Branding and Innovation Approach.
Quester, et al. (2007), Marketing: Creating and delivering value, 5th ed., Mc Graw-Hill.
Robbins,S., Bergman, R., Stagg, I. & Coulter, M. (2009), Management, 3rd ed., Pearson, Australia.
