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Research Methodology

Unit Code: HBQ415




Duration

Contact Hours

Campus

Prerequisite

Corequisite

1 Semester

4 Hours per Week

Hawthorn

Nil

Nil

Credit Points: 20 Credit Points


Related Course/s:

A unit of study in the Bachelor of Business (Honours).

Aims & Objectives:

This unit aims to give students the necessary skills to conduct studies for higher degrees. The students will become competent in finding, evaluating and applying research findings to a wide variety of situations and issues. Students will be exposed to a variety of research methods, not just those relevant to their discipline of study. This subject will consist of one class per week including the use of a computer lab as required. Classes will be interactive and students are expected to come to class prepared to participate and contribute regularly to class activities and discussions.

By completing Research methodology students will:

  • Become competent in understanding the research process.
  • Be able to undertake independent research using a variety of appropriate methods, using primary and secondary data, as well as qualitative and quantitative techniques.
  • Be able to produce a research proposal.
  • Become aware of ethical research practices.
  • Be aware of the research process and how this evolves and changes during the project life cycle.

Teaching Methods:

Several teaching methods will be adopted, including formal lectures, tutorials, laboratories and seminars.

Assessment:

Individual class presentation 10%, Group Assignments 45%, Individual Assignments 45%.

Generic Skills Outcomes:

Students will be:

  • Capable in their chosen professional, vocational or study areas.
  • Able to contribute in an entrepreneurial and innovative way within their business, workplace or community.
  • Able to operate effectively and ethically in work and community situations.
  • Adaptable and manage change.
  • Aware of local and international environment in which they will be contributing (eg socio-cultural, economic, natural).

Content:

The content of this unit will include:

  • Introduction to business and management research.
  • Formulating and clarifying the research topic.
  • Conducting a literature review.
  • Different research approaches.
  • Ethics.
  • Sampling.
  • Use of secondary data.
  • Collection methods for primary data.
  • Analysing qualitative data.
  • Analysing quantitative data using SPSS.
  • Writing up th dissertation.

Textbooks:

Saunders, M, Lewis, P & Thornhill, A 2003, Research Methods for Business Students, 3rd edn, UK, Financial Times, Prentice Hall.

References:

Cavana, RY, Delahaye, BL & Sekaran, U 2001, Applied Business Research: Qualitative and Quantitative Methods, Australia, John Wiley & Sons.
Coakes, SJ & Lyndall, GS 2003, SPSS: Analysis Without Anguish, V11 for Windows, Australia, Wiley.
Collis, J & Hussey, R 2003, Business Research: A Practical Guide, 2nd edn, Great Britain, Palgrave Macmillan.