Future Students - Courses

Research Methodology

Unit Code: HBM620

Duration	Contact Hours	Campus	Prerequisite	Corequisite
One teaching period	36 hours	Hawthorn	All units in Graduate Certificate of Commerce (Marketing) or equivalent	Nil

Credit Points: 12.5 Credit Points

Related Course/s:

A unit in the Master of Integrated Marketing suite and Master of Commerce (International Business) suite.

Aims & Objectives:

In this unit, students will learn how to develop a research plan. You need to complete this unit as part of your preperation for your Integrative Project in Marketing.

Business Topics

A marketing issue, problem or opportunity. Can be from within your organisation or industry, or in an area you are aiming for in your future career or consultancy.

Academic Topics

An area of academic study.

Both Business and Academic Topics

Learn how to plan your own research project. Know how to review the existing knowledge in your chosen topic area and how to identify a knowledge-gap. Develop your Research Question which when answered will fill the knowledge-gap. Become familiar with the various research methods for data collection and analysis. Know how to choose the most appropriate research method to fill the knowledge-gap which you identify. Know how to develop a Research Proposal for your research poroject. Your project will be designed to collect and analyse the data you need to fill the knowledge-gap. Know how to communicate this proposal orally and in a written report.

Upon completion of this unit students will be able to:

Evaluate different research methods
Prepare a literature review
Prepare a research project proposal
Use their critical thinking skills
Know how to apply qualitative and quantitative research methods to solve research problems
Communicate in an effective manner suitable for business audiences

Teaching Methods:

Classes in either weekly or block mode

Assessment:

Individual Report (50% - 60%)

Individual Presentation (40% - 50%)

Generic Skills Outcomes:

Analysis skills
Analysis and modelling skills
Research skills
Problem solving skills
Business model development skills
Communications skills
Presentation skills
Strategic thinking skills
Ability to tackle unfamiliar problems
Ability to work independently
Ability to engage in critical enquiry and discussion
Ability to tackle ethical business matters

Content:

In general terms, the unit covers:

Critiquing the literature
The different types of data
Different research paradigms
Research ethics
The nature and analyses of quantitative and qualitative data techniques
Writing the report or dissertation

Reading Materials:

Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.