Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Duration
Contact Hours
Campus
Prerequisite
Corequisite
Lilydale, Prahran
This unit describes the performance outcomes, skills and knowledge required to manage product development strategically within tourism and hospitality organisations. It requires the ability to research the market, analyse issues relevant to establishing the product, determine a profitable selling price, establish the product, and monitor and evaluate its success. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. This unit has a focus on product planning processes. It underpins other specialised Planning and Product Development units that look at the specific and additional skills required to meet particular environmental or cultural requirements: · SITTPPD006A Plan and develop ecologically sustainable tourism operations · SITTPPD007A Plan and develop culturally appropriate tourism operations. Negotiating with suppliers for any product component is covered in SITXMGT006A Establish and conduct business relationships. SITTPPD003A Source and package tourism products, takes a less strategic and more operational focus to product development.
· SITTPPD006A Plan and develop ecologically sustainable tourism operations
