Future Students - Courses

Regional Issues in Tourism (Pacific Rim)

Unit Code: LTT204

Duration	Contact Hours	Campus	Prerequisite	Corequisite
1 Semester	36 hours over the teaching period (normally 3 hours per week)	Lilydale	LTT100 Introduction to Tourism

Credit Points: 12.5 Credit Points

Related Course/s:

Effective 2010, current students refer unit outline.

Formerly known as LTT204 Regional Issues in Tourism

This is a prescribed unit of study in the Business Major/s. It may also be undertaken as a unit of study in any other Swinburne degree program, subject to the prerequisite and degree requirements.

Aims & Objectives:

Although tourism is clearly a global phenomenon, the issues facing tourism operators and developers are, more often than not, regional in nature. The formation of regional alliances, ranging from simple cooperation to highly formalised intra-regional communities such as APEC - Asia Pacific Economic Cooperation pact are now more commonplace, as regions seek to achieve trade and financial advantage by combining their resources.

Paradoxically, tourism, which by its very nature is driven by a sense of difference, is increasingly succumbing to the forces of globalisation which seek to impose a standardised vision of service without regard for diversity.

The unit seeks to highlight the particular issues facing what is arguably the world's most significant and rapidly growing region, the Pacific Rim, with particular emphasis on the challenges and future directions for tourism.

Teaching Methods:

This unit will be taught in a variety of modes including face to face, online, distance and blended modes. Delivery of this unit may be through a mixture of lectures, tutorials, laboratories, seminars and online.

Assessment:

Discussion Paper 10 - 20%
Research Piece 25 - 35%
Final Examination 45 - 55%

Generic Skills Outcomes:

This unit will provide discipline-based knowledge and professional capabilities and experiences contributing to students progress in attaining generic skills such as:
• analysis skills
• problem solving skills
• communications skills
• ability to tackle unfamiliar problems
• ability to work independently

Content:

• Development of the Pacific Basin and its implications for tourism
• The impact of newly industrialised countries on population demographics and demand for tourism
• The democratisation of China and its impact on tourist flows
• The changing face of demand for tourism in the Asia-Pacific region
• Intra-regional alliances in Asia-Pacific Tourism: Marketing and ownership examples

Reading Materials:

The unit draws on a wide range of contemporary literature addressing issues relevant to countries in the Pacific Rim.

Textbooks:

No prescribed text