1 Semester

3 Hours per Week

Hawthorn

Nil

Nil

Credit Points: 12.5 Credit Points

Related Course/s:

A unit of study in the Graduate Diploma of Arts (Commercial Radio).

Aims & Objectives:

This unit of study aims to provide a historical and current overview of Radio in Australia, including Commercial, Government and Public stations and the ownership and control regulations currently in place.

Teaching Methods:

Lecture and Tutorial

Assessment:

Research Essay (100%)

Content:

The employment structure and roles of staff are examined in detail, as are technical operations and programming philosophies. Methods of audience surveying and analysis are studied and related to the radio station's programming and promotional activities.

This unit will also explore the nature and detail of current broadcast legislation and regulations and the legal issues faced by owners and broadcasters relating to defamation and contempt of court. Methods of staff selection and management, including awards and union interests, will be examined. The impact of new technologies, including satellite services, cable, narrowcast and in-store radio will be examined, along with applications and improvements in computer systems and Digital Audio technology.

Reading Materials:

Ahern, S, Making Radio, Allen and Unwin, 2000.
Arnold, J, Gleeson, F & Peterson, C, Moving into Management, Swinburne University Press, 1992.
Barnard, S, Studying Radio, Arnold Publishing, 2000.
Dickey, L, The Franchise, NAB Broadcasters, 1994.
Johnson, T, Morning Radio (1 And 2), Books Just Books, 2001.
Higgins, C & Moss, P, Sounds Real, QUP, Queensland, 1982.
Johnson, L, The Unseen Voice, Routledge, London, 1988.
Keith, M, Radio Programming, Focal Press, Boston, 1987.
Lynch, J & Gillispie, G, Process and Practice of Radio Programming, University Press of America, 1997.
Potts, J, Radio in Australia, NSW University Press, 1989.
Warren, S, The Programming Operations Manual, Warren Consulting, 2000.
ABC All-Media Law Handbook, ABC Enterprises, 1990.
Determination of Planning Priorities, Australian Broadcasting Authority, Canberra, 1993.