Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Duration
Contact Hours
Campus
Prerequisite
Corequisite
1 Semester
36 Hours per Semester
External Venue
Competence in publication layout software including the use of grids, hierarchies, style sheets and print production set up.
Credit Points: 12.5 Credit Points
A unit of study in the Bachelor of Design (Communication Design) offered at City U, Hong Kong.
This unit explores the formal, organisational, and craft aspects of publication design. There is an emphasis on critical thinking, advanced visualisation and the application of communication intent to a complex document. Through the investigation and analysis of text and image organisation, structure and order, advanced typography, imaging and craft knowledge, students will produce professional quality graphic documents. At the completion of this unit students should be able to: Articulate and apply a critical understanding of formative publishing conventions and applications in the context of effective communicationProduce a design proposal that clearly and analytically communicates research and design intent with regard to content, organisation, audience and productionExplore sophisticated typographic, visual form, and structural relationships to resolve visual communicationExplore narrative, sequential and spatial manipulation in design for the communication of visual and textual informationDevelop a complex, creative and professional quality publication document.
The teaching approach will combine the use of group lectures and digital studio-based activities. Lectures willprovide primary content knowledge. Tutorials will focus on developing software knowledge and skills throughexperiential and project-based learning. Some learning materials will be provided online via Blackboard.
Note: Percentage weightings are indicative. See Unit Briefs for full assessment details.There will be two projects of equal duration conducted in this unit:Project 1 (30%) A small-scale publication Project 2 (70%) A significant, professional quality publication
Swinburne University works to produce higher education graduates who are capable in their chosen profession. Learners bring to Swinburne a diverse wealth of experiences and graduate with individual understandings, abilities and attitudes. Within this context HDCOM321 Publication Design aims to provide students with the following attribute: Are capable in their chosen professional, vocational or study areas.
This unit aims to develop skills suitable for the publication of documents at an advanced level. Topics may include: Publication history, technology and termsPublication conventionsType and Image legibility and expression for publicationEditorial structure and sequential design for communicationDiagrammatic and information management for applied communicationManaging information and visual hierarchiesExperimental formats and craft skills including materials, printing, binding, folding print for facsimile productionGrids, proportions, structure and navigation systemsDesign for publication as spatial manipulation. Learning and Teaching ActivitiesStudio sessions will typically include information dissemination and discussion, project-based activity,presentations and critique sessions, demonstrations and exhibits, collective or individual discussion, incorporatingreflective learning practices. Preparation RequirementsStudents will be expected to work outside of class time investigating publication and developing project work.
Lupton, E 2004 Thinking With Type, Princeton Architectural Press, New York.Haslem, A 2006 Book Design, Laurence King Publishing, UK.Roberts, L & Thrift, J 2002 The Designer and the Grid, Rotovision, UK.Bosshard, HR & Bluhm, A 2000 The Typographic Grid, Niggi, Switzerland.Facewett-Tang, R (ed.) 2001 Experimental Formats, Rotovison, Switzerland.
