One teaching period

36 hours

Hawthorn

Completion of all units in the Graduate Certificate of Commerce (Marketing) or equivalent

Nil

Credit Points: 12.5 Credit Points

Related Course/s:

A unit in the pre-2012 Master of Commerce (Marketing) program.  Its content is deemed equivalent to, and will be delivered under the new unit code and title of HBM532 Marketing Project Management. Please follow the link for more information on the unit.  

Aims & Objectives:

• Understand the concept of project management
• Understand project management principles, and possess the knowledge, skills and techniques to allow them to effectively participate in and manage projects.
• Know how to demonstrate the application of project management tools to different project situations; 
• Understand the new concept development process and the application of project management tools and methodologies, and
• Work effectively in a team environment. 
• Communicate in an effective manner suitable for business audiences.
  

Teaching Methods:

Classes in either weekly or block mode

Assessment:

Participation 5-15%
Individual case study 40-50%
Group assignment 40-50%

Generic Skills Outcomes:

• Teamwork skills
• Analysis skills
• Analysis and modelling skills
• Research skills
• Problem solving skills
• Business model development skills
• Project management skills
• Communications skills
• Presentation skills
• Strategic thinking skills
• Ability to tackle unfamiliar problems
• Ability to work independently
• Ability to engage in critical enquiry and discussion
• Ability to tackle ethical business matters

Content:

• The nature and context of project management
• Developing the business case, financial analysis & projection, evaluation of projects (RoI, DCF, NPV, RoE etc)
• Project idea generation, screening, evaluation, selection and planning
• Introduction to Microsoft Office Project
• Project scheduling and resources allocation 
• Project costing and budgeting
• New concept development process
• Human resource management, including team development and communication. Managing and participating in multi-cultural and multi-disciplinary teams
• Project risk management
• Project control and management
• Project closure, evaluation and review

Textbooks: