Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Duration
Contact Hours
Campus
Prerequisite
Corequisite
One semester
36 hours over the teaching period, normally 3 hours per week
Lilydale, Singapore
NIL
Credit Points: 12.5 Credit Points
Effective from 2010, current students refer to unit outline This is a prescribed unit of study in the Business Major/s, Communication Major/s and Social Science Major/s. It may also be undertaken as a unit of study in any other Swinburne degree program, subject to the prerequisite and degree requirements.
This unit aims to introduce students to the vital part communication plays in professional life. In covering ideas and skills fundamental to professional communication success, it aims to build not only competence but also students’ confidence in functioning as ethical communicators, and ability to use a range of techniques to achieve desired outcomes:On completion students should be able to:• Interpret communication activity • Recognise their own communication styles as well as responsiveness to those of others • Demonstrate foundational skills in researching, evaluating and presenting information in different forms for professional communication purposes• Display confidence in approaching involvement in different forms of professional communication • Be able to assess the relevance of mobile and online forms of communication to professional communication requirements
This unit will be taught in a variety of modes including face to face, online, distance and blended modes. Delivery of this unit may be through a mixture of lectures, tutorials, laboratories, seminars and online
Assignment 15 - 25%Tutorial exercises 35 - 45%Exam 20 - 30%Presentation 10 - 20%
This unit, LPR100 Professional Communication Practice will provide discipline-based knowledge and professional capabilities and experiences contributing to students’ progress in attaining generic skills, such as:• Display teamwork through small-team tutorial exercises• Exercise analytical and critical thinking skills required to complete tutorial scenarios and assignments on business communication• Problem-solve to provide communication solutions to tutorial scenarios and assignment questions• Display communication skills through report writing, oral presentations and reviews• Breakdown and provide solutions to unfamiliar problems presented in tutorial scenarios and assignment questions
The following topics are covered in this unit:• Basic Research Techniques• Information Acquisition and Organisation• Resource Evaluation• Academic Writing Skills• Theories of Communication• Writing for a Corporate Audience• Writing for the Digital Age• Intercultural Communications• Effective Presentation Techniques
Dwyer, J. 2009, Communicating in Business, Strategies and Skills, 4th edn, Pearson, Australia.Greenland, S., Bainbridge, J., Galloway, C., and Gill, R. 2012, Strategic Communications: Cases in Marketing, Public Relations, Advertising & Media, Pearson, Australia.
Eunson, B. (2004). Communicating in the 21st Century.Summers, J. & Smith, B. (2006). Communication Skills Handbook, 2nd edn. (Several copies are available).Harrison, K. (2006) Strategic Public Relations. (4th ed). Century Ventures: Perth, WATymson, C., Lazar, P. & Lazar, R. (Eds.) (2006). The new Australian and New Zealand public relations manual (5th ed.). Manly: Tymson Communications.Macnamara, J. (2005). Jim Macnamara’s public relations handbook (5th ed). Sydney; Archipelago Press
