Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Duration
Contact Hours
Campus
Prerequisite
Corequisite
1 Semester
36 Hours per Semester
Prahran
Nil
Credit Points: 12.5 Credit Points
A unit of study in the Bachelor of Design (Multimedia Design).
This unit of study aims to introduce students to commercial film industry practices in the area of TVC development and personal showreels. There will be a focus on developing creative outcomes based on an understanding of the audience and development of an appropriate conceptual strategy. Students will extend their digital video production and postproduction techniques, and work both collaboratively and individually to achieve completed productions. At the completion of this unit students should be able to: Investigate and analyse marketing strategies in relation to television commercial (TVC) development; Investigate and articulate communication intent with regard to a range of audience groups; Develop scripts and storyboards to communicate concepts for the production of a TVC and personal showreel; Produce and post-produce an industry standard TVC and personal showreel; Independently apply project management processes in the production of commercial projects; Consistently work to industry standard specifications.
The unit is project based, and may include: • Lectures; • Screenings; • Demonstrations; • Critiques; • In-class and online discussions.
Note: Percentage weightings are indicative. See Unit Briefs for full assessment details. This unit requires the completion of two distinct, individual, projects. Detailed specifications for each can be found in project briefs. Project 1: Television Commercial (50%) Project 2: Showreel (50%)
Swinburne University works to produce higher education graduates who are capable in their chosen profession. Learners bring to Swinburne a diverse wealth of experiences and graduate with individual understandings, abilities and attitudes. Within this context, HDMMD222 Postproduction for Film & Video aims to provide students with the following attributes: Are capable in their chosen professional, vocational or study areas; Operate effectively and ethically in work and community situations; Are adaptable and manage change; Are aware of local and international environment in which they will be contributing.
Topics may include: Project management processes including: developing concept treatments, scripts, storyboards, production schedules and shot lists; Production and postproduction techniques in working on commercial projects; Television commercial and marketing strategies; Postproduction industry specifications; Shooting to edit. Students will be involved in a variety of project-based activities and exercises in a computer lab equipped with editing software. Activities may include: • Discussions and presentations; • Exercises; • Critique sessions; • Consultations; • Individual and group project work. Preparation requirements Students are expected to work between classes developing independent project work.
Students will be involved in a variety of project-based activities and exercises in a computer lab equipped with editing software. Activities may include: • Discussions and presentations; • Exercises; • Critique sessions; • Consultations; • Individual and group project work. Preparation requirements Students are expected to work between classes developing independent project work.
Weynand, D 2005 Apple Pro Training Series: Final Cut Pro 5, Peachpit Press. Katz, SD 1991 Shot by Shot, Michael Wiese Productions. Murch, W 2001 In The Blink Of An Eye: A Perspective On Film Editing, Silman-James Press. Goodman, RM McGrath, P 2003 Editing Digital Video: The Complete Creative and Technical Guide, McGraw-Hill. Koppelman, C 2004 Behind the Seen: How Walter Murch Edited Cold Mountain Using Apple's Final Cut Pro and What This Means for Cinema, New Riders Press. Dancyger, K 2002 The Technique of Film and Video Editing, Focal Press.
