Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Duration
Contact Hours
Campus
Prerequisite
Corequisite
1 Semester
36 Hours per Semester
Prahran
Nil
Credit Points: 12.5 Credit Points
A unit of study in the .
This unit aims to introduce students to the application and use of photography in design through creative use of camera controls and techniques. This unit aims to generate an understanding of the symbiotic relationship between the photographic image and other design skills and develop an understanding of digital practice, which include resolution, colour, contract, and manipulation of the image. At the completion of this unit students should be able to: Use camera controls creatively to execute a photographic outcome; Explore principles of lighting and apply techniques to personal applications; Explore space, tension and dynamics through compositional exploration and the role of the photographic image to create abstracted, constructed, fabricated and factual visual messages; Explore digital cameras and other capture devices for the photographic image making; Employ editing techniques and analytical analysis of the photographic image.
This unit is delivered through lectures, studio work and practical demonstrations. Activities will include: • Practical camera activities; • Independent project work; • Critical reviews and discussions. Preparation requirements Students should prepare a reasonable amount of images for each topic in order to obtain critical analysis. Some text or research of image may be required prior to class. Students may also be required to work at a given location outside of class time.
Note: Percentage weightings are indicative. See Unit Briefs for full assessment details. Exercises (50%) A series of knowledge building tasks introduce students to compositional exploration, using creative camera controls, appreciation of light and its effect on image, photographic genres, post production, manipulation and caputing devices, editing of images. Major Project (50%) The major project demonstrates the application of the understanding and integration of acquired skills at a high level.
Swinburne University works to produce higher education graduates who are capable in their chosen profession. Learners bring to Swinburne a diverse wealth of experiences and graduate with individual understandings, abilities and attitudes. Within this context, HDCOM122 Photography in Communication Design aims to provide students with the following attributes: Are capable in their chosen professional, vocational or study areas.
Topics covered may include: Basic camera controls - depth of field and movement and setting the right exposure; Resolution, white balance, asa and other digital requirements; Lighting conditions and types of lighting and its effect on the photograph; Colour and contrast plus consideration for monochromatic output; Image scaling and abstraction for visual impact; Photographic compositional exploration – ways of seeing, varying viewpoint, angle, perspective; Research a variety of photographic genres and specific photographers; Digital capture devices and other means of obtaining a photographic image; Post production of image with regard to final output. i.e. the printed image vs web.
Galer M,2008 Digital Photography Essential Skills, Focal Press, Oxford Freeman M, 2007, The Complete Guide to Light and Lighting in Digital Photography, Lark Books, New York Long B, 2004, Complete Digital Photography, Charles River Media,Boston Websites http://www.pdnonline.com http://www.photoworkshop.com http://www.commarts.com
