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Package Design

Unit Code: HDCOM212HK




Duration

Contact Hours

Campus

Prerequisite

Corequisite

1 Semester

36 Hours per Semester

External Venue

Nil

Credit Points: 12.5 Credit Points

Related Course/s:

A unit of study in the Bachelor of Design (Communication Design) taught at City U, Hong Kong.

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Aims & Objectives:

This unit aims to introduce students to the principles of package design. The need to enclose products within a containing device for protection, transport and presentation purposes calls for specific research, conceptual and production values. This unit addresses the different materials and forms of packaging design as well as considering the economic, environmental and sustainability issues associated with packaging.  
At the completion of this unit students should be able to:
  • Investigate and analyse a packaging issue in relation to a defined market;
  • Explore multiple points of view in terms of economic, environmental and social issues in designing a package;
  • In collaboration with industry, identify constraints, practical issues and design requirements, and apply three dimensional conceptual forms to a range of potential solutions;
  • Incorporate peer, industry and tutor feedback to identify the most appropriate creative solution for refinement;
  • Document, evaluate and present a designed outcome to a target group and client.
  • Use industry contacts
  • gain knowledge of technical, material and marketing information
  • use the principles of 2D and 3D design to create a package
  • analyse, document, photograph, communicate, evaluate and present the outcomes to target group and client

 

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Teaching Methods:

The unit will be delivered through lectures and studio based learning workshops. Workshops will be formatted to accommodate practical project execution and development, including critical reviews.

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Assessment:

Note: Percentage weightings are indicative. See Unit Briefs for full assessment details.

Project 1 - 20% (Class presentation 5% and documentation 15%)

Project 2 - 80% (Class presentation Week 8, 5%, formal presentation Week 12, 5% and Design outcomes and documentation 70%).                
 

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Generic Skills Outcomes:

Swinburne University works to produce higher education graduates who are capable in their chosen profession.  Learners bring to Swinburne a diverse wealth of experiences and graduate with individual understandings, abilities and attitudes.
Within this context HDCOM212HK Package Design aims to provide students with the following attributes:
  • Are capable in their chosen professional, vocational or study areas;
  • Are aware of the local and international environment in which they will be contributing.

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Content:

A semester long project will introduce students to:
• Research of product and market;
• Concept creation;
• Implementation of concept;
• Communication of concept;
• Presentation of the solution.

Topics for discussion may include:
• Literal and lateral thinking;
• Elements and principles of design;
• Image, colour and photography;
• The design industry;
• Three dimensional forms.
 
Throughout the unit students will engage in a number of activities that may include:
• Discussions;
• Individual project development;
• Model making;
• Presentations;
• Peer review and critiques.

Preparation requirements
It is an expectation that students should prepare and develop a reasonable amount of practical material outside of the allocated timetable studio time.

Please note: Students must present proof of certification to their unit of study lecturer prior to using the workshop facilities for model making.
For information about undertaking the Design Workshop, contact the Workshop Manager, x6110 room PJ103 or speak to your program coordinator.




 

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Reading Materials:

Ambrose, G 2003 This End Up: original approaches to packaging design, RotoVision, Switzerland.
Brand Culture, 2006, Routledge, London.
Calver, G c2004 What is Packaging Design? RotoVision, Switzerland.
Denison, E 1999 Packaging Prototypes, RotoVision, Switzerland.
Groth, C 2006 Exploring Package Design, Thomson Delmar Learning, New York.
Kopacz, J 2003 Color in Three-dimensional Design, McGraw-Hill, New York.     
Krause, J c2002 Color Index: over 1,100 color combinations, CMYK amd RGB formulas for print and Web media, HOW Design Books, Ohio.
Roth, L c1991 The Packaging Designer’s Book of Patterns, J. Wiley, New York.
Shepherd, R & Raats, M (eds.) 1995 Handbook of Food Additives: an international guide to more than 7,000 products by trade name, chemical, function, and manufacturer, Gower, Hampshire.
The Psychology of Food Choice, 2006, CABI Pub., Cambridge.
 
 

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