Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Duration
Contact Hours
Campus
Prerequisite
Corequisite
1 Trimester
2.75 Hours per week
Hawthorn
Nil
Credit Points: 12.5 Credit Points
A Stage 1 unit in the Graduate Certificate of Business Administration, Graduate Diploma of Business Administration, Master of Business Administration and Master of Information Systems Management/ Master of Business Administration.
Upon completion of this course students will have obtained the tools and mindset to: Define the differences between an idea and an opportunity. Explain the different criteria surrounding new business ventures and innovation strategies. Analyse the risk attached to grasping opportunities. Utilise criteria to successfully screen opportunities. Identify how to find information that can be used in screening opportunities. Recognise personal criteria that can be used in evaluating new ventures & innovation strategies. Conduct their own evaluation process on potential opportunities. Confidently evaluate other proposed new ventures or innovation strategies presented to them.
Class Sessions involving Discussions, Student Presentations, Case Exercises and Class Participation
Individual: 55%; Group: Syndicate work 45%
Learners bring to Swinburne University of Technology a range of experiences and graduate with individual understandings, abilities and attitudes. Within this context it is the intent of Swinburne that all its graduates: are capable in their chosen professional, vocational or study areas operate effectively in work and community situations are adaptable and manage change are entrepreneurial in contributing to innovation and development within their business, workplace, or community are aware of environments.
The focus of this unit is how to determine the difference between ideas and value creation making business opportunities and covers the broad areas of: Financial and non financial requirements for evaluating opportunities Personal Business requirements The people dynamics The options for growth Topics covered during the unit: Introduction to Innovation Sources of Innovation Opportunity Recognition Environmental Analysis New Venture Screening Guide Initial Screen Business Concepts Market/Product Market Analysis Competitive advantage issues Management/Entrepreneurial team Fatal Flaws Economics of the Business/Organisation Validation of Assumptions Implementation Issues Presentation Skills Alternative Business Growth Strategies/Value Creation Strategies Techniques for evaluating Innovation Strategies Types of innovation and their appropriateness Product life cycles
There is no required text for this subject.
Aaker, D, Strategic Marketing Management, 7th edn. (US version), John Wiley & Sons, Hoboken, NJ, 2005. Timmons, J, New Venture Creation: Entrepreneurship for the 21st Century, 6th edn. McGraw-Hill/Irwin, Boston, MA, 2004.
Selected articles will be set up on the library internet site and through Blackboard for students to access.
