Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Duration
Contact Hours
Campus
Prerequisite
Corequisite
1 Semester
36 hours
Hawthorn
Nil
Credit Points: 25 Credit Points
A unit in the Bachelor of Arts (Honours) - Media and Multimedia Strand.
This seminar program consolidates and enhances research skills acquired during the three year undergraduate Bachelor of Arts degree. In particular, it will equip students with the critical and practical skills necessary for designing and implementing a research project at Honours level and will encourage students to situate their own research within wider academic and industry contexts.
Seminars
Class presentation 40%, Essay 60%
Students are expected to develop a range of theoretical and practical graduate attributes, resulting in graduates who are: Aapable in their chosen professional areas Entrepreneurial in contributing to innovation and development within their business, workplace or community Capable of operating effectively and ethically in work and community situations Adaptable and able to manage change Aware of local and international environments. Students are expected to develop generic skills in the following areas: Research design Project management Critical and logical interpretation Written communication Oral presentation Goal setting Self direction Teamwork
Students are expected to develop a range of theoretical and practical graduate attributes, resulting in graduates who are:
Students are expected to develop generic skills in the following areas:
Media and Multimedia Research Seminar will operate as a series of guest lectures delivered by key Faculty academics and researchers within Media, Multimedia, Social Science and the Institute for Social Research. A schedule of proposed topics could include: Thesis design: What is a topic? What is a research question? What is an argument? Overview of key modes of media research: content analysis, discourse analysis. Data collection and interpretation. Qualitative vs quantitative methodologies. Approaches to web based research. What is 'research by project'? What are the scholarly implications of thesis by project versus that by written exegesis? Doing policy analysis. The politics of social research.
Media and Multimedia Research Seminar will operate as a series of guest lectures delivered by key Faculty academics and researchers within Media, Multimedia, Social Science and the Institute for Social Research. A schedule of proposed topics could include:
Berger, AA, Media and communication research methods: an introduction to qualitative and quantitative approaches, Thousand Oaks, Sage, California, 2000. Bertrand I & Hughes P, Media research methods: audiences, institutions, texts, Palgrave Macmillan, New York, 2005. Betts, K, Farquharson, K & Seitz, A, Writing Essays and Research Reports in the Social Sciences, Thomson Learning, Melbourne, 2005. Cunningham S & Turner G (eds), The Media and Communications in Australia, Allen and Unwin, Crows Nest, NSW, 2006. Gee, JP, An introduction to discourse analysis: theory and method, Routledge, New York, 2005. Pink, S, Doing visual ethnography: images, media and representation in research, Sage, London, 2001. Ramazanoglu, C, Feminist methodology: challenges and choices, Sage, London, 2002. White M & Schwoch J (eds), Questions of method in cultural studies, Oxford, Blackwell, 2006.
