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Media and Multimedia Research Seminar

Unit Code: HAM438




Duration

Contact Hours

Campus

Prerequisite

Corequisite

1 semester/teaching period

36

Hawthorn

Nil

Nil

Credit Points: 12.5 Credit Points


Related Course/s:

Aims & Objectives:

This seminar program consolidates and enhances research skills acquired during the undergraduate study. In particular, it will equip students with the critical and practical skills necessary for designing and implementing a research project at Masters by Coursework level and will encourage students to situate their own research within wider academic and industry contexts.

Teaching Methods:

Seminars

Assessment:

Class presentation 40%, Essay or Thesis Proposal and Ethics Application submission (where applicable) 60%

Generic Skills Outcomes:

Students are expected to develop a range of theoretical and practical graduate attributes, resulting in graduates who are:
* A capable in their chosen professional areas
* Entrepreneurial in contributing to innovation and development within their business, workplace or community
* Capable of operating effectively and ethically in work and community situations
* Adaptable and able to manage change
* Aware of local and international environments.
 
Students are expected to develop generic skills in the following areas:
* Research design
* Project management
* Critical and logical interpretation
* Written communication
* Oral presentation
* Goal setting
* Self direction
* Teamwork

Content:

Media and Multimedia Research Seminar will operate as a series of guest lectures delivered by key Faculty academics and researchers within Media, Multimedia, Social Science and the Institute for Social Research. A schedule of proposed topics could include:

* Thesis design: What is a topic? What is a research question? What is an argumen
* Overview of key modes of media re
* Data collection and interpretation.
* Qualitative vs quantitative methodolog
* Approaches to web based rese
* What is 'research by project'?
* What are the scholarly
* Doing policy analysis.
* The politics of social research

Reading Materials:

Berger, AA, Media and communication research methods: an introduction to qualitative and quantitative approaches, Thousand Oaks, Sage, California, 2000.
Bertrand I & Hughes P, Media research methods: audiences, institutions, texts, Palgrave Macmillan, New York, 2005.
Betts,K, Farquharson, K and Seitz, A, Writing Essays and Research Reports in the Social Sciences, Thomson Learning, Melbourne, 2005.
Cunningham S & Turner G (eds),
The Media and Communications in Australia, Allen and Unwin, Crows Nest, NSW, 2006.
Gee, JP,
An introduction to discourse analysis: theory and method, Routledge, New York, 2005.
Pink, S,
Doing visual ethnography: images, media and representation in research, Sage, London, 2001.
Ramazanoglu, C,
Feminist methodology: challenges and choices, Sage, London, 2002.
White M & Schwoch J (eds),
Questions of method in cultural studies, Oxford, Blackwell, 2006.