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Media Literature Film: Text and Context

Unit Code: HACM104




Duration

Contact Hours

Campus

Prerequisite

Corequisite

One Semester/teaching period

36 Hours

Hawthorn

Nil

Nil

Credit Points: 12.5 Credit Points

Related Course/s:

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Aims & Objectives:

To introduce students to key concepts, such as representation, that are central to both literary and media studies through the examination of texts drawn from literature, film, television, video and new media forms.


Learning Objectives

 

After completing this unit of study students are expected to understand:

  • Concepts such as text, context, narrative, medium and image.
  • Media form and the conditions that make representations intelligible.

Students are expected to develop skills in:

  • Discussing, comparing and analysing texts across different media
  • Think independently about texts and the variety of contexts in which they can be placed.
  • Developing logical, coherent arguments
  • Undertaking library and online research
  • Presenting their findings and ideas in a professional manner.
  • Clear and effective communication

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Teaching Methods:

Lectures (1 hour), tutorials (2 hours) and independent study

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Assessment:

  • Participation (10%)
  • Presentation (20%)
  • Journal (30%)
  • Essay (40%)

 

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Generic Skills Outcomes:

The graduate attributes which relate to this unit help to produce graduates who are:

  • Capable in their chosen professional, vocational or study areas
  • Entrepreneurial in contributing to innovation and development within their business, workplace or community
  • Effective and ethical in work and community situations
  • Adaptable and able to manage change
  • Aware of local and international environments in which they will be contributing (eg socio-cultural, economic, natural)

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Content:

This unit of study introduces students to the analysis of a range of media and their texts including, for example, photography, literature, television, film, the internet, advertising, music, news media, games, social media and mobile phones. It examines these media forms through contemporary directions in media analysis. Examples of sites of research include YouTube comedy, self-representation in social media, sex and gender in advertising, and hero narratives in popular culture.

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Reading Materials:

 
A full set of weekly readings that can be electronically accessed and downloaded through the library will be made available approximately two weeks prior to the commencement of the unit.
 

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Textbooks:

Set Text:
Chandler, D. & Munday, R., 2011, The Oxford Dictionary of Media and Communication, Oxford University Press, Oxford.

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Recommended Reading:

Available from the library:
Barthes, R., 1977, Image, Music, Text, translated by S. Heath, Fontanta Press, London.
Hall, S., 1997, Representation: Cultural Representations and Signifying Practices, Sage, London.
Hammer, R. & Kellner, D. (eds.), 2009, Media/Cultural Studies: Critical Approaches, Peter Lang Publishers, New York.
Lacey, N., 2009, Image and Representation: Key Concepts in Media Studies, 2nd edn., Macmillan, London.
Stadler, J. & McWilliam, K., 2009, Screen Media: Analysing Film and Television, Allen & Unwin, Crows Nest.

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