Media Literature Film: Text and Context

Unit Code:HACM104

Credit Points	Duration	Contact Hours	Campus	Prerequisite	Corequisite
12.5 Credit Points	One Semester/teaching period	36 Hours	Hawthorn	Nil	Nil

Related Course/s:

A unit of study in the Bachelor of Arts, Bachelor of Arts (Journalism), Bachelor of Arts (Media), Bachelor of Arts (Media and Communications), Bachelor of Arts (Politics and Public Policy), Bachelor of Social Science, Bachelor of Arts (Psychology),Bachelor of Social Science (Psychology) ( N0516PSY), Bachelor of Arts (Sociology), Bachelor of Social Science (Sociology), Bachelor of Arts (Sustainability Management) and the related Media Co-major and Media minor.

Aims & Objectives:

To introduce students to key concepts, such as representation, that are central to both literary and media studies through the examination of texts drawn from literature, film, television, video and new media forms.

Learning Objectives

After completing this unit of study students are expected to understand:

Concepts such as text, context, narrative, medium and image.
Media form and the conditions that make representations intelligible.

Students are expected to develop skills in:

Discussing, comparing and analysing texts across different media
Think independently about texts and the variety of contexts in which they can be placed.
Developing logical, coherent arguments
Undertaking library and online research
Presenting their findings and ideas in a professional manner.
Clear and effective communication

Teaching Methods:

Lectures (1 hour), tutorials (2 hours) and independent study

Assessment:

Participation (10%)
Presentation (20%)
Journal (30%)
Essay (40%)

Generic Skills Outcomes:

The graduate attributes which relate to this unit help to produce graduates who are:

Capable in their chosen professional, vocational or study areas
Entrepreneurial in contributing to innovation and development within their business, workplace or community
Effective and ethical in work and community situations
Adaptable and able to manage change
Aware of local and international environments in which they will be contributing (eg socio-cultural, economic, natural)

Content:

This unit of study introduces students to the analysis of a range of media and their texts including, for example, photography, literature, television, film, the internet, advertising, music, news media, games, social media and mobile phones. It examines these media forms through contemporary directions in media analysis. Examples of sites of research include YouTube comedy, self-representation in social media, sex and gender in advertising, and hero narratives in popular culture.

Reading Materials:

A full set of weekly readings that can be electronically accessed and downloaded through the library will be made available approximately two weeks prior to the commencement of the unit.

Textbooks:

Set Text:
Chandler, D. & Munday, R., 2011, The Oxford Dictionary of Media and Communication, Oxford University Press, Oxford.