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Marketing and Growing a Private Practice

Unit Code: HAYD422

Duration

Contact Hours

Campus

Prerequisite

Corequisite

1 Semester

Online

Admission to the Graduate Diploma in Career Development, or equivalent as assessed by the program convenor.

Credit Points: 12.5 Credit Points

Related Course/s:

A unit of study in the Graduate Diploma in Career Development.

Aims & Objectives:

This unit of study equips students with the knowledge and skills required to develop a fundamental business and growth plan and resource requirements for their private practice.

Teaching Methods:

Off campus / e-learning

Assessment:

Defining the e-Strategy Proposal 25%, Establishing Networks and Systems Report 25%, Strategic Growth Plan 25%, Personal Career Plan 25%.

Generic Skills Outcomes:

Source and evaluate technology options and select applications software for your business.

Find best practice examples and then develop skills in web site design for promoting your career services.

Appraise the critical factors relating to service delivery in your own business.

Select what needs to be considered to grow yourself and your business to meet both qualitative and quantitative objectives.

Content:

Topics cover the three categories where private practitioners can utilise electronic delivery strategies to build business (these include Practice Management, The Counselling Process and Global and Local Communications) with the focus upon the development of a detailed business plan surrounding these service areas. The unit also explores key strategies and approaches to successfully marketing and growing a private practice.