Marketing Project Management

Unit Code:HBM532

Credit Points	Duration	Contact Hours	Campus	Prerequisite	Corequisite
12.5 Credit Points	One teaching period	36 hours	Hawthorn	Completion of all units in the Graduate Certificate of Marketing (Stage 1) or equivalent	Nil

Related Course/s:

A unit of study in the Master of Marketing and Master of Marketing Global Leadership Program.

Aims & Objectives:

Understand the concept and principles of project management. Learn the knowledge, skills and techniques to effectively participate in and manage projects. Know how to apply project management tools to different project situations. Understand the new product development process and how to apply project management tools and methodologies. You will apply this knowledege in a live project.

Upon completion of this unit students will be able to:-

Understand the concept of project management
Understand project management principles, and possess the knowledge, skills and techniques to allow them to effectively participate in and manage projects.
Know how to demonstrate the application of project management tools to different project situations;
Understand the new concept development process and the application of project management tools and methodologies, and
Work effectively in a team environment.
Communicate in an effective manner suitable for business audiences.

Teaching Methods:

Classes in either weekly or block mode

Assessment:

Participation 5-15%
Individual case study 40-50%
Group assignment 40-50%

Generic Skills Outcomes:

Study of this Unit will help students to develop the following Key Generic Skills:-

Teamwork skills
Analysis skills
Analysis and modelling skills
Research skills
Problem solving skills
Business model development skills
Project management skills
Communications skills
Presentation skills
Strategic thinking skills
Ability to tackle unfamiliar problems
Ability to work independently
Ability to engage in critical enquiry and discussion
Ability to tackle ethical business matters

Content:

The nature and context of project management
Developing the business case, financial analysis & projection, evaluation of projects (RoI, DCF, NPV, RoE etc)
Project idea generation, screening, evaluation, selection and planning
Introduction to Microsoft Office Project
Project scheduling and resources allocation
Project costing and budgeting
New concept development process
Human resource management, including team development and communication. Managing and participating in multi-cultural and multi-disciplinary teams
Project risk management
Project control and management
Project closure, evaluation and review

Reading Materials:

Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.