Marketing Law

Unit Code:HBL222N

Credit Points	Duration	Contact Hours	Campus	Prerequisite	Corequisite
12.5 Credit Points	One Semester or Term	36 Hours	Hawthorn, Sarawak	HBL111N Introduction to Business Law	Nil

Aims & Objectives:

At the completion of this unit, students will be able to:

Identify and understand the legal issues that impact upon business decisions made in the marketplace
Recognise the opportunities the law provides to obtain a competitive advantage
Demonstrate the essential knowledge needed to ensure compliance with the laws that regulate the marketplace
To explore the ethical dimensions involved in the marketing of goods and services
Think critically and analyse legal issues
Recognise and synthesise multiple points of view

Teaching Methods:

Lecture (2 hours), Tutorial (1 hour)

Lectures are designed to inform and increase the legal knowledge of students through real world business law cases.

Tutorials provide an opportunity to apply knowledge to real world business law problems, with discussion helping to develop problem-solving skills and to form logical, structured arguments, from multiple viewpoints, to reach balanced and supportable conclusions.

Assessment:

Mid Semester Test (35-45%)
Examination (55-65%)

Generic Skills Outcomes:

The graduate attributes which relate to this unit help to produce graduates who are:

Capable in their chosen professional, vocational or study areas
Entrepreneurial in contributing to innovation and development within their business, workplace or community
Effective and ethical in work and community situations
Adaptable and able to manage change
Aware of local and international environments in which they will be contributing (eg socio-cultural, economic, natural)

Content:

Product

Product Liability of Manufacturers
Intellectual Property-Trade Secrets; Patents; Copyright, Designs, Passing Off and Trade Marks

Promotion

Advertising Regulation
Selling Techniques and eCommerce

Competitive Strategy

Introduction to the Trade Practices Act
Misuse of Market Power
Mergers
Collusion and Boycotts

Price

Collusive Price Fixing
Resale Price Maintenance

Place

Restraint of Trade
Exclusive Dealing

Reading Materials:

There are several suitable texts available. A suitable new edition of a text will be chosen and recommended when the unit is about to be delivered.