1 Semester

Hawthorn

HBM420 Marketing Fundamentals and Practices

Nil

Credit Points: 12.5 Credit Points

Teaching Methods:

This unit belongs to a pre-2010 course. Its content is deemed equivalent to, and will be delivered under the unit code and title of, HBM425 Marketing Research Fundamentals. Please follow the link for more information on unit content.
Although undertaking this unit under the new code and title, students enrolled in a pre-2010 course will have the pre-2010 unit code and title on their academic transcript and they must fulfil the prerequisite and corequisite requirements outlined above.

Textbooks:

Aaker, DA, Kumar V, Day GS, Lawley, M, Stewart, D, 2007, Marketing Research, The 2nd Pacific Rim edn, John Wiley and Sons Australia, Ltd.