Management and Innovation

Unit Code: HBS689

Credit Points: 12.5 Credit Points

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Related Course/s:

An elective unit in the Master of Business Administration ( CMBA640) suite.

Aims & Objectives:

• To provide a framework for managers to be creative and to innovate to gain sustainable competitive advantage.
• To examine methods for generating high-value-added products.
• To develop the skills for managers to respond positively to changes in the operating environment.
• To provide an understanding of individual creativity drawing upon research findings of the last three decades.

Teaching Methods:

Lectures, Discussion and Syndicate Presentations

Assessment:

Individual Assignment 60%; Syndicate Assignment 40%

Content:

• Management of innovation.
• The human brain.
• Concepts of creativity.
• Techniques for idea generation.
• New product development and research and development.
• Seeking opportunities in a changing environment.
• Adapting management styles and organisation to fit change and encourage innovation.
• Entrepreneurship and intrapreneurship: new ventures and risk-taking.

Textbooks: