Management and Innovation

Unit Code:HBS689

Credit Points	Duration	Contact Hours	Campus	Prerequisite	Corequisite
12.5 Credit Points	One teaching period	36 hours	Hawthorn	All Stage 1 and 2 units or equivalent	Nil

Credit Points

Duration

Contact Hours

Campus

Prerequisite

Corequisite

12.5 Credit Points

One teaching period

36 hours

Hawthorn

All Stage 1 and 2 units or equivalent

Nil

An elective unit in the Master of Business Administration ( CMBA640) suite.

To provide a framework for managers to be creative and to innovate to gain sustainable competitive advantage.
To examine methods for generating high-value-added products.
To develop the skills for managers to respond positively to changes in the operating environment.
To provide an understanding of individual creativity drawing upon research findings of the last three decades.

Lectures, Discussion and Syndicate Presentations

Individual Assignment 60%; Syndicate Assignment 40%

Management of innovation.
The human brain.
Concepts of creativity.
Techniques for idea generation.
New product development and research and development.
Seeking opportunities in a changing environment.
Adapting management styles and organisation to fit change and encourage innovation.
Entrepreneurship and intrapreneurship: new ventures and risk-taking.

No text required.