One Semester or Term

36 Hours

Hawthorn, Sarawak

Nil

 Nil

Credit Points: 12.5 Credit Points

Related Course/s:

This unit of study is available as an elective to all students in either a single or double degree.

Aims & Objectives:

• identify entrepreneurial opportunities and analyse their feasibility in a team environment
• analyse the commercial environment facing a new venture
• analyse venture risks for their mitigation
• determine human and other resources needed to establish a new venture
• plan for the establishment of a new venture
• prepare strategies to cope with venture risks

Teaching Methods:

Lecture (1 hour), Case Study Seminars (1 hour), Tutorials (1 hour)

Assessment:

Written case study analysis, Individual assignment, Particpation (65%), Team project – feasibility analysis (35%)

Generic Skills Outcomes:

• Capable in their chosen professional, vocational or study areas
• Entrepreneurial in contributing to innovation and development within their business, workplace or community
• Effective and ethical in work and community situations
• Adaptable and able to manage change
• Aware of local and international environments in which they will be contributing (eg socio-cultural, economic, natural)

Content:

• Generation and analysis of new business opportunities
• Identification and external analysis of target markets
• Development of business strategy & analysis of competitive position
• Start-up planning including team formation and establishment of operations
• Identifying channels to market for the new venture

Reading Materials:

Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.