Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Duration
Contact Hours
Campus
Prerequisite
Corequisite
One teaching period
36 hours
Hawthorn
Nil
Credit Points: 12.5 Credit Points
A unit of study in the;Master of Commerce (International Business) Master of International Business Master of Commerce (International Business) Global Leadership Program and Master of Entrepreneurship and Innovation
At the completion of this unit students should be able to: Identify international opportunities Demonstrate what is meant by internationalisation of an organisationIdentify relevant forces in international marketsRecognise the impact of e-business on international businessDevelop a strategy at a country, industry and firm levelWork effectively in a team environment
Classes in either weekly or block mode
Individual Test 10-20%Individual assignment 20-30%Group assignment 30-40%Final Examination 30-40%
Swinburne University of Technology works to produce higher education graduates who are capable in their chosen profession, can contribute in an entrepreneurial and innovative way within their workplace or community, to operate effectively and ethically in their business life and are adaptable and able to manage change. It is expected that graduates will leave with a diverse wealth of experiences and will have developed individual knowledge, abilities and attitudes.Within this context this unit will contribute to students developing the following key generic skills: Teamwork skillsEvaluation skillsCommunication skillsAbility to tackle unfamiliar problemsAbility to work independently
Introduction and key IB conceptsIntroduction to competitive advantagePolitical-Legal considerationsThe role of government, trade policy and economic considerationsSocio-cultural considerationsTechnology infrastructure and environmental considerationsAustralian international case studiesInternationalisationStrategic optionsMarket entry modesE-Business and internationalisation
Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.