Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Duration
Contact Hours
Campus
Prerequisite
Corequisite
1 Semester
36 Hours per Semester
Prahran, Sarawak
Nil
Credit Points: 12.5 Credit Points
A unit of study in the Bachelor of Design (Communication Design) and
This unit seeks to introduce students to, and facilitate a fundamental understanding of, the practice of communication design via exploration of the relationships between type, image and meaning in visual communication. It is expected to provide a foundation for, and models of, ways of proceeding with design-based projects. At the completion of this unit students should be able to: Engage with research and design process methods and models relevant to design enquiry; Organise and record design research, concept and design development leading to the development of design proposals; Explore the graphic expression of an idea through the use of design elements and principles, word (typography) and image; Critically evaluate and reflect on design process and project outcomes.
The learning and teaching approach will be studio-based with an emphasis on experiential and project-based learning. Some learning materials will be provided online via Blackboard.
Note: Percentage weightings are indicative. See Unit Briefs for full assessment details. Project 1 (50%) Mark Making and the Interpretation of Form Project 2 (50%) Symbol Design and the Development of Visual Identity
Swinburne University works to produce higher education graduates who are capable in their chosen profession. Learners bring to Swinburne a diverse wealth of experiences and graduate with individual understandings, abilities and attitudes. Within this context, HDCOM111 Introduction to Communication Design aims to provide students with the following attributes: Are capable in their chosen professional, vocational or study areas; Are aware of local and international environments in which they will be contributing.
The unit seeks to introduce students to fundamental aspects of the practice of communication design. Topics may include: Collecting, analysing and interpreting research-based material; Planning, management and documentation of design projects; Creative problem solving strategies and idea generation methods; Combining word, image and idea to create effective communication; Design elements and principles as a basis for developing form suitable for visual communication; Spatial organisation methods; Critical evaluation, reflection and review.
Booth-Clibborn, E 1980 The Language of Graphics. Fletcher, A 2001 The Art of Looking Sideways, Phaidon, London. Heller, S 1998 The Education of a Graphic Designer, Allworth, New York. Johnson, M 2002 Problem Solved, Phaidon Press, London. McAlhone, B & Stuart, D 1996 A Smile in the Mind, Phaidon, London. Meggs, PB 2005 History of Graphic Design, 4th edn, J.Wiley and Sons, Hoboken. Newark, Q 2002 What is Graphic Design? Rotovision, Switzerland. Nobel, I & Bestley, R 2005 Visual Research, AVA Academia, Luasanne. Thompson, P & Davenport, P 1980 The Dictionary of Visual Language, Penguin Books Harmondsworth. White, A 2002 The Elements of Graphic Design, Allworth Press, New York. Additional readings and references may be provided through Blackboard, students are advised to check the listings at the commencement of the unit and regularly thereafter.
