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Integrating Project A & B

Unit Code: HEI882/883




Duration

Contact Hours

Campus

Prerequisite

Corequisite

2 Semesters

66 Hours

Hawthorn

All Core Stage 1 and Stage 2 units of the MEI

Nil

Credit Points: 25 Credit Points


Related Course/s:

A Stage 3 elective unit (double unit) in the Master of Entrepreneurship and Innovation suite.

Aims & Objectives:

By the end of the unit, students will be able to:
  • Select and articulate a distinct research problem in the field of entrepreneurship (including a thorough, targeted literature search).
  • Produce a research design capable of addressing that problem.
  • Organise and commence the appropriate collection of data relevant to solving the chosen problem.
  • Analyse data using quantitative and qualitative data analysis techniques appropriate to the chosen research problem.
  • Prepare a report of the results of the analysis.

Teaching Methods:

Research Methodology Seminar: Lecture Discussion, Seminars, Experiential and Practical Learning Exercises.

Assessment:

HEI882: 2000 word Project Proposal (80%) and Presentation 20%; HEI883: Individual Integrating Project 100%

Content:

  • Defining research and distinguishing entrepreneurship research
  • Defining a Research Problem and Writing a Research Proposal
  • Generic Research Tools and Components
  • Literature Review and Research Design
  • Major Generic Research Methodologies
  • Research Writing
  • Data Analysis: The quantitative study
  • Data Analysis: The qualitative study
  • Aspects of Specialist Methodologies

Recommended Reading:

Ticehurst, G & Veal, A, Business Research Methods: A Managerial Approach, Longman, NSW, 2002.
Leedy, PD, Practical Research Planning and Design, 6th edn, New Yark: Macmillan Publishing Company, 1993.
Neuman, WL, Social Research Methods. Qualitative and Quantitative Approaches, Allyn & Bacon, Boston, 1991.
Emory, WC, Business Research Methods, rev edn or later, Richard Irwin, Homewood Illinois, 1980.
Van Wagenen, RK, Writing a Thesis: Substance and Style, Prentice Hall, Englewood Cliffs, NJ, 1991.