Future Students - Courses

Globalisation: Media and Telecommunications

Unit Code: HAM411

Duration	Contact Hours	Campus	Prerequisite	Corequisite
One Teaching Period	36 Hours	Hawthorn	Nil	Nil

Credit Points: 12.5 Credit Points

Related Course/s:

Graduate Certificate, Graduate Diploma and Master of Arts (Media and Communications), Graduate Certificate, Graduate Diploma and Master of Multimedia, Master of Multimedia (Honours), Master of Multimedia Technology. A unit of study in the Graduate Diploma of Commerce (International Business) (Stage 2), Master of Commerce (International Business) (Stage 3) and the Master of Commerce (International Business) Global Leadership Program.

Aims & Objectives:

At the completion of this unit students should be able to:

Appreciate the extraordinary growth and changes in the field of communications
Understand to the convergence of media and telecommunications and the trend towards globalisation
Appreciate the complex forces for change which are analysed, particularly the increasing international trend towards privatisation, mega amalgamation, liberalisation and deregulation.
Understand the notion of an electronic culture with its relationship to established political economy, media and cultural theory.

Teaching Methods:

Classes in either weekly or block mode

Assessment:

Presentation 10 - 20%
Minor Assignment 20-30%
Major Assignment 50-60%

Generic Skills Outcomes:

Swinburne University of Technology works to produce higher education graduates who are capable in their chosen profession, can contribute in an entrepreneurial and innovative way within their workplace or community, to operate effectively and ethically in their business life and are adaptable and able to manage change. It is expected that graduates will leave with a diverse wealth of experiences and will have developed individual knowledge, abilities and attitudes.

Within this context this unit will contribute to students developing the following key generic skills:

Evaluation skills
Communication and presentation skills
Critical thinking skills
Ability to tackle unfamiliar problems
Ability to work independently

Content:

National comparative advantage in communications policy,
Strategies for an emergent network society or broadband policy
Approaches taken by the USA, Canada
Approaches taken by Europe, Asia and Australia
International networking
Cultural imperialism, globalisation and the digital divide.
Alternative international industry approaches
Different perspectives of parties and government, carriers, suppliers and interest groups
Comparative telecommunications policy models.
The political policy process and the forces for change, lessons and outcomes for Australia.

Textbooks:

There are several suitable texts available. A suitable new edition of a text will be chosen and recommended when the unit is about to be delivered.