Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Duration
Contact Hours
Campus
Prerequisite
Corequisite
One Teaching Period
36 Hours
Hawthorn
Nil - except for postgraduate Multimedia students who must successfully complete HAM405 The Media in Australia before studying HAM411.
Nil
Credit Points: 12.5 Credit Points
A unit of study in the Graduate Certificate of Arts (Media and Communications), Graduate Diploma of Arts (Media and Communications) Master of Arts (Media and Communications) ( N0917), Graduate Diploma of Multimedia, Master of Multimedia and Master of Multimedia Technology.
At the completion of this unit students should be able to: Appreciate the extraordinary growth and changes in the field of communicationsUnderstand to the convergence of media and telecommunications and the trend towards globalisationAppreciate the complex forces for change which are analysed, particularly the increasing international trend towards privatisation, mega amalgamation, liberalisation and deregulation.Understand the notion of an electronic culture with its relationship to established political economy, media and cultural theory.
Classes in either weekly or block mode
Presentation 10 - 20%Minor Assignment 20-30% Major Assignment 50-60%
Swinburne University of Technology works to produce higher education graduates who are capable in their chosen profession, can contribute in an entrepreneurial and innovative way within their workplace or community, to operate effectively and ethically in their business life and are adaptable and able to manage change. It is expected that graduates will leave with a diverse wealth of experiences and will have developed individual knowledge, abilities and attitudes. Within this context this unit will contribute to students developing the following key generic skills: Evaluation skillsCommunication and presentation skillsCritical thinking skillsAbility to tackle unfamiliar problemsAbility to work independently
National comparative advantage in communications policy,Strategies for an emergent network society or broadband policyApproaches taken by the USA, CanadaApproaches taken by Europe, Asia and AustraliaInternational networkingCultural imperialism, globalisation and the digital divide.Alternative international industry approachesDifferent perspectives of parties and government, carriers, suppliers and interest groupsComparative telecommunications policy models.The political policy process and the forces for change, lessons and outcomes for Australia.
There are several suitable texts available. A suitable new edition of a text will be chosen and recommended when the unit is about to be delivered.