12 Weeks

36 hours

Hawthorn

Credit Points: 12.5 Credit Points

Related Course/s:

This unit is an elective unit in specified Graduate Certificates of Business Management. The Graduate Certificate programs form the first year of the Master of Business Management .

Aims & Objectives:

This subject provides students with an appreciation of the principles of international trade and commerce and their application within the global financial environment including the risks currently involved in world trade and the management of these risks. Students will apply theoretical and analytical skills to understanding and evaluating global trading issues. 

The aims of this subject are to:

·         Understand global trading standards and practices

·         Understand the various risks involved in global trade

·         Understand global trade and global financial markets

·         Explore the impact of culture and diversity in global trade

·         Explore the relationships between economies, culture, politics, law and regulation in global trade and marketing

·         Understand marketing mix decisions in an international marketplace

Teaching Methods:

Lectures, guest speakers, industry visits, case study analysis, online delivery

Assessment:

Generic Skills Outcomes:

Swinburne University of Technology (SUT) works to produce higher education graduates who are capable in their chosen professions, can contribute in an entrepreneurial and innovative way within their workplace or community, can operate effectively and ethically in their business life, and are adaptable and able to manage change. It is expected that graduates will leave with a diverse wealth of experiences and will have developed individual knowledge, abilities and attitudes commensurate with professional standards appropriate to the business and wider community.

Within this context it is the intention that this Program will enable students to develop the following skills:

·         Teamwork skills

·         Analytical skills

·         Business research skills appropriate to addressing managerial challenges and problem solving

·         Problem solving and decision making skills

·         Communication skills

·         Reporting and presentation skills

·         Strategic thinking skills

·         Ability to work independently

·         Ability to address unfamiliar problems

·         Ability to engage in critical enquiry and discussion

·         Ability to identify and address ethical matters in business

Content:

·         Commercial contracts

·         International trade standards and practices

·         Economic, political, commercial, currency and transport risks

·         Import/export procedures and settlements

·         International trade and finance

·         Global financial markets

·         Trade related intellectual property

·         International trade dispute resolution

·         Culture, cultural difference and its relevance to global trade

·        The relationships of economies, culture, politics and law and the international marketing process

·        Competitive advantage in an international market

·        International marketing mix decisions

·        Services versus product marketing

Reading Materials:

Chu Chin-Ning. (2000), The Asian Mind Game, Stealth, St Ives.

Clark, Cho & Hoyle (2000), Marketers and Law, LLB, North Sydney.

Fletcher, R. & Brown, L. (2001), International Marketing: An Asia Pacific Perspective, 2^nd ed., Pearson Education, Australia.

Mahoney, Trigg, Griffin & Pustay (2001), International Business, A Managerial Perspective, 2^nd ed., Pearson Education Australia.

National Australia Bank Group. (2000), Finance of International Trade

Schmitthoff, C. (2000), Export Trade, Sweet and Maxwell, London.

Trebilcock & Howse (1997), The Regulation of International Trade, Routledge, New York.