Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Duration
Contact Hours
Campus
Prerequisite
Corequisite
12 Weeks
36 hours of contact in weekly or block mode
Hawthorn
Nil
Credit Points: 12.5 Credit Points
A core unit in the Master of Business Administration suite.
This unit aims to provide a strong understanding of managing enterprises within the contemporary global economy. The unit provides practical guidance in how to develop and sustain competitive advantage in the international arena. Functional areas of Multi-National Enterprises (MNEs) are discussed against broader economic, financial, legal and socio-cultural contexts and international business processes are analysed for companies wishing to embark on global expansion. At the completion of this unit students should be able to: Understand the complexity of internationalisation and globalisation. Analyse current and emerging environments of international business, and their likely impact on business and entrepreneurial opportunities. Use key theoretical constructs and frameworks, including those of strategic foresight, to make effective connections between global thinking/action and local thinking/action. Apply key techniques for analysing and evaluating international opportunities, developing entry modes and constructing effective decision-making processes. Understand the key elements of international business strategies, structures, capabilities and control processes.
At the completion of this unit students should be able to:
Lectures, seminars and case studies
Class engagement and contribution (10% - 20%) Individual essay (45% - 55%) Group presentation and report (35% - 45%) Facilitation of part of a class discussion (No mark)
Globalised Business Perspective: Decision making based on understanding national differences in law, finance, business systems and government; Transnationals business drivers and operations; Geo-political dynamics Entrepreneurship and Innovation: Enterprise creation and development Market feasibility and opportunity evaluation Life-Long Learning: Capacity to Source and Evaluate Information and Conceptual Frameworks; Team-based Learning
Understanding the international environment: A brief review of international organisations Environmental analysis and foresight techniques Global and regional economic integration Economic and social-economic dynamics International politics and the role of government Social-cultural dynamics Technological trends Comparative economic systems/macro economics. The logic of global business: underlying forces and key concepts. Opportunity evaluation in the global context. Global strategic decisions: Major international competitive dynamics Choice of entry mode Joint ventures and strategic alliances Implementing strategic decisions: Organising international operations, marketing and distribution International staffing and management International accounting Inter-cultural management practices. World financial environment & e-commerce
Understanding the international environment:
Global strategic decisions:
Implementing strategic decisions:
Ball, DA & McCulloch, WH 1999, International business: the challenge of global competition, Irwin McGraw-Hill, New York. Hill, CW 2004, International business, 5th edn, McGraw Hill, Boston. Putti, JM 1991, Management: Asian context, McGraw Hill, Singapore. Saee, J 1999, 'Managing across cultural frontiers; an Australian perspective' Journal of European Business Education, vol. 7, no. 2, May, 1999, pp. 35-69.
