Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Duration
Contact Hours
Campus
Prerequisite
Corequisite
One Semester or Term
36 Hours
Hawthorn, Sarawak
Nil
Credit Points: 12.5 Credit Points
Upon completing this unit, students should be able to: Demonstrate a broad understanding of the major conceptual and theoretical principles upon which the practice of marketing is basedIdentify marketing management tasks and understand how marketing fits into the organisational environmentAppreciate the diverse environments in which marketing operatesAppropriately communicate marketing ideas in written and oral form Apply marketing concepts and principles in a realistic setting
Lecture (2 hour), Tutorials (1 hours)
Individual assignment 25%-40%, Presentation 5%-10%, Test 10%-20%, Examination 40%-50%.
The graduate attributes which relate to this unit help to produce graduates who are: Capable in their chosen professional, vocational or study areasEntrepreneurial in contributing to innovation and development within their business, workplace or communityEffective and ethical in work and community situationsAdaptable and able to manage changeAware of local and international environments in which they will be contributing (eg socio-cultural, economic, natural)
Students will be briefly introduced to the following concepts: Marketing: creating excitement and valueStrategic marketing and planningThe global marketing environmentInformation management and market researchConsumer market behaviourBusiness market behaviourMarket segmentation, targeting and positioningMarketing tools and techniquesDirect and online marketingEthics and marketing complianceIntroduction to sales
Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.
