Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Duration
Contact Hours
Campus
Prerequisite
Corequisite
One semester
36 hours over the teaching period, normally 3 hours per week
Lilydale
100 credit points
Credit Points: 12.5 Credit Points
This is a prescribed unit of study in the Business Major/s, Communication Major/s, and Social Science Major/s. It may also be undertaken as a unit of study in any other Swinburne degree program, subject to the prerequisite and degree requirements.
• To identify the scope and scale of events• To emphasise their importance, either as a catalyst for economic development, or as a generator of social cohesion• To examine the multi-faceted functions of event management from conceptualisation, through to planning, risk management, and marketing.• To highlight both positive and negative impacts and advance sustainability as an overarching objective
This unit will be taught in a variety of modes including face to face, online, distance and blended modes. Delivery of this unit may be through a mixture of lectures, tutorials, laboratories, seminars and online.
Strategy Assignment (Individual) 20% - 30% Planning Assignment (Individual) 20% - 30% Practicum (Group & Individual) 40% - 50% Topic tests (Individual) 10% - 20%
This unit will provide discipline-based knowledge and professional capabilities and experiences contributing to student’s progress in attaining generic skills such as:• teamwork skills• analysis skills• problem solving skills• communications skills• ability to tackle unfamiliar problems• ability to work independently
• A demonstration of the diverse nature and size of events• An examination of the differing objectives and outcomes from various types of events• The roles and motivations of various stakeholders• Conceptualising and determining the feasibility of events• Funding and sponsorship• Planning, staging, and managing events• Operations and logistics• Legal, ethical and risk management• Image and branding• Event promotion, advertising, and public relations• Impact assessment and amelioration
Allen, J., O’Toole, W., Harris, R., and Mc Donnell, I., 2008, Festival and Special Event Management, 4th edn., John Wiley and Sons, Brisbane.Goldblatt, Joe, 2002, Special Events, 3rd.edn. John Wiley and Sons, New York.Materman, Guy, and Wood, Emma, H., 2006, Innovative Marketing Communications: Strategies for the Events Industry, Butterworth Heinemann, Oxford.Tum, Julia, Norton, Phillipa and Wright, J., Nevan, 2006, Management of Event Operations, Butterworth Heinemann, Sydney.Van Der Wagen, Lynn, 2001, Event Management for Tourism, Cultural, Business and Sporting Events, 3rd edn., Hospitality Press, Elsternwick, Victoria.Yeoman, Ian, Robertson, Martin, Ali-Knight, Jane, Drummond, Siobhan, and McMahon-Beattie, Una, 2004, Festival and Events Management: An international arts and culture perspective, Butterworth Heinemann, Oxford.
