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Ethics in Business & Marketing

Unit Code: HBM531




Duration

Contact Hours

Campus

Prerequisite

Corequisite

One teaching period

36 hours

Hawthorn

Completion of all units in the Graduate Certificate of Marketing or equivalent

Nil

Credit Points: 12.5 Credit Points

Related Course/s:

A unit of study in the Master of Marketing and Master of Marketing Global Leadership Program. 

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Aims & Objectives:

In this unit students learn about making ethicial decisions. Learn how to apply knowledge and insight as you practise marketing in an ethical and commercially-sustainable manner. Apply this in areas of business environment assessment, entrepreneurship, strategy development, communications and planning/implementation/control/evaluation. Know how to respond appropriately to ethical situations in business and within organisations. Understand the key principles of the commercially-sustainable and ethical business global economy. Acquire ethical fraweworks which will guide you in ethical decision-making and resovling ethical challenges. Understand the additional complexities and challenges involved when working in cross-cultural environments.
 
Upon completion of this unit students will be able to:-
  • Apply knowledge and insight regarding the practice of marketing in an ethical and sustainable manner in areas of business environment assessment, entrepreneurship, strategy development, communication, and planning/implementation/control/evaluation
  • Respond appropriately to ethical situations in business and organisations
  • Understand the key principles of sustainable business in a global economy
  • Understand how to practice as an effective professional in organisational and wider community contexts to deliver initiatives promoting sustainable businesses and sustainable environments
  • Work effectively in a team environment

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Teaching Methods:

Classes in either weekly or block mode

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Assessment:

Group assignment and report 40-60%
Individual assignment 20-40%
Test 10-30%

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Generic Skills Outcomes:

Study of this Unit will help students to develop the following Key Generic Skills:-
  • Teamwork skills
  • Analysis skills
  • Analysis and modelling skills
  • Research skills
  • Problem solving skills
  • Business model development skills
  • Project management skills
  • Communications skills
  • Presentation skills
  • Strategic thinking skills
  • Ability to tackle unfamiliar problems
  • Ability to work independently
  • Ability to engage in critical enquiry and discussion
  • Ability to tackle ethical business matters

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Content:

  • Nature of morality
  • Normative theories of ethics
  • Nature of capitalism and socialism
  • Justice and economic distribution
  • International Business, globalisation and ethics
  • Religion and ethics, taxation issues
  • Ethical issues in the workplace
  • Corporate social responsibility
  • Corporate citizenship
  • The environment
  • Production, marketing and consumption
  • An ethical organisation

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Reading Materials:

Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.

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