Ethics in Business & Marketing

Unit Code:HBM531

Credit Points	Duration	Contact Hours	Campus	Prerequisite	Corequisite
12.5 Credit Points	One teaching period	36 hours	Hawthorn	Completion of all units in the Graduate Certificate of Marketing or equivalent	Nil

Credit Points

Duration

Contact Hours

Campus

Prerequisite

Corequisite

12.5 Credit Points

One teaching period

36 hours

Hawthorn

Completion of all units in the Graduate Certificate of Marketing or equivalent

Nil

Related Course/s:

A unit of study in the Master of Marketing and Master of Marketing Global Leadership Program.

Aims & Objectives:

In this unit students learn about making ethicial decisions. Learn how to apply knowledge and insight as you practise marketing in an ethical and commercially-sustainable manner. Apply this in areas of business environment assessment, entrepreneurship, strategy development, communications and planning/implementation/control/evaluation. Know how to respond appropriately to ethical situations in business and within organisations. Understand the key principles of the commercially-sustainable and ethical business global economy. Acquire ethical fraweworks which will guide you in ethical decision-making and resovling ethical challenges. Understand the additional complexities and challenges involved when working in cross-cultural environments.

Upon completion of this unit students will be able to:-

Apply knowledge and insight regarding the practice of marketing in an ethical and sustainable manner in areas of business environment assessment, entrepreneurship, strategy development, communication, and planning/implementation/control/evaluation
Respond appropriately to ethical situations in business and organisations
Understand the key principles of sustainable business in a global economy
Understand how to practice as an effective professional in organisational and wider community contexts to deliver initiatives promoting sustainable businesses and sustainable environments
Work effectively in a team environment

Teaching Methods:

Classes in either weekly or block mode

Assessment:

Group assignment and report 40-60%
Individual assignment 20-40%
Test 10-30%

Generic Skills Outcomes:

Study of this Unit will help students to develop the following Key Generic Skills:-

Teamwork skills
Analysis skills
Analysis and modelling skills
Research skills
Problem solving skills
Business model development skills
Project management skills
Communications skills
Presentation skills
Strategic thinking skills
Ability to tackle unfamiliar problems
Ability to work independently
Ability to engage in critical enquiry and discussion
Ability to tackle ethical business matters

Content:

Nature of morality
Normative theories of ethics
Nature of capitalism and socialism
Justice and economic distribution
International Business, globalisation and ethics
Religion and ethics, taxation issues
Ethical issues in the workplace
Corporate social responsibility
Corporate citizenship
The environment
Production, marketing and consumption
An ethical organisation

Reading Materials:

Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.