Future Students - Courses

Entrepreneurship and Innovation

Unit Code: HBM535

Duration	Contact Hours	Campus	Prerequisite	Corequisite
One teaching period	36 hours	Hawthorn	Completion of all units in Graduate Certificate of Marketing or equivalent	Nil

Credit Points: 12.5 Credit Points

Related Course/s:

A unit of study in the Master of Marketing suite and Master of Marketing Global Leadership Program.

Aims & Objectives:

The Entrepreneurship and Innovation unit teaches students about developing new ventures within an organisation and/or as a completely new organisation from the group up. Understand the concepts and processes of innovation and entrepreneurship. Know how to apply innovation and entrepreneurship models in the workplace and in everyday life. Know how to develop an ethical, commercially-sustainable new venture plan.

Upon completion of this unit students will be able to:-

Develop a new venture either within an organisation or from the ground up.
Understand the concepts of entrepreneurship and innovation
Understand how to enhance personal and group interaction
Understand entrepreneurship and innovation processes and the need to ensure that plans meet ethical and sustainability standards
Understand entrepreneurship and innovation models through the medium of case studies and apply entrepreneurship and innovation processes and models in their own workplace
Know how to conduct integrative assessment to develop a new venture plan
Work effectively in a team environment.
Communicate in an effective manner suitable for business audiences.

Teaching Methods:

Classes in either weekly or block mode

Assessment:

Class contribution 15% - 20%

Individual project and presentation 30% - 40%

Group project and presentation 30% - 40%

Generic Skills Outcomes:

Study of this Unit will help students to develop the following Key Generic Skills:-

Teamwork skills
Analysis skills
Analysis and modelling skills
Research skills
Problem solving skills
Business model development skills
Project management skills
Communications skills
Presentation skills
Strategic thinking skills
Ability to tackle unfamiliar problems
Ability to work independently
Ability to engage in critical enquiry and discussion
Ability to tackle ethical business matters

Content:

Characteristics of Entrepreneurs
Entrepreneurial Orientation
The Entrepreneurship Process
Opportunity Evaluation
Entrepreneurial Marketing
New Venture Finance
Managing the Growing Business
New Venture Leadership and Planning

Reading Materials:

Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.