Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Duration
Contact Hours
Campus
Prerequisite
Corequisite
1 Semester
36 hours of contact in weekly or block mode
Hawthorn
Nil
Credit Points: 12.5 Credit Points
A unit of study in the Master of Business (Marketing) suite, the Master of Business (International Business) suite and the Master of Business (International Business) (Leadership Stream) suite. Note: Students enrolled in the Graduate Diploma of Business (Marketing) require a minimum of at least a major in Marketing in an undergraduate degree plus two years in industry to undertake this unit.
This unit should provide students with the skills and knowledge to develop a new venture either within an organisation or from the ground up. Students will by the end of semester have: An understanding of innovation and entrepreneurship and how it relates to marketing. Some exposure to entrepreneurial/innovation models from case studies. Some tools to apply such behaviour to their own workplace. Integrative assignment to develop a business plan for a new venture. This unit provides an opportunity for the student to be able to demonstrate a culmination of all their past learnings in the Graduate Certificate/Diploma.
This unit should provide students with the skills and knowledge to develop a new venture either within an organisation or from the ground up. Students will by the end of semester have:
This unit provides an opportunity for the student to be able to demonstrate a culmination of all their past learnings in the Graduate Certificate/Diploma.
Seminars involving Student Participation, Case Studies and Presentations
New venture proposal 25%, Case study development & analysis 25% and New venture business plan 50%.
Students will have the ability to recognise entrepreneurial/innovative opportunities and do something with them.
Characteristics of entrepreneurs/innovators Ideation and screening Business planning Legal issues Business structures Financing/raising capital Resources Managing innovation in the organisation Government assistance Start up and when to call it quits
The prescribed textbook will be advised in the latest subject outline. Please do not purchase a text prior to receiving the latest subject outline.
Legge, J & Hindle, K. 1997, Entrepreneurship: How Innovators Create the Future, South Yarra, Macmillan. Timmons, JA 1999, New Venture Creation: Entrepreneurship for the 21st Century, 5th edn, Boston, Irwin McGraw-Hill. Plus the latest journal articles on innovation and entrepreneurship selected from an extensive list provided to students.
